Director, Client Strategy – B2B, ABM Focus

🕒 March 17

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Managing the client relationship and act as the lead point of contact for all client requests • Seeking opportunities to advance the client relationship and identify new business opportunities • Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP) • Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics • Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required • Leading weekly client status calls, quarterly business reviews, and other client meetings • Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc) • Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth • Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities • Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact • Serving as quality control for all deliverables • Develop and motivate account team members. Potential to manage 1-2 people directly.

🎯 Requirements

• 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment • 3+ years of B2B client management experience • Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels • Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers • An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs • Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting • The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders • Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc) • Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M • The ability to work in a “team structure” that fosters collaboration • An energetic attitude and passion about your career • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines • Solid and proven ability to help lead a team • Bachelor’s degree in Marketing, Communications, or related field

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!