Area Director – Franchise Performance

🕒 March 15

🌴 South Carolina – Remote

🌴 South Carolina – Remote

💵 $99.9k - $117k / year

⏰ Full Time

🔴 Lead

👔 Director

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

Hospitality

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, owner engagement, and brand standards. • Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes. • Leverage performance dashboards, competitive intelligence, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to identify opportunities and influence decision‑making. • Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels. • Ensure execution of recommendations through coaching, follow‑up consultations, and consistent communication with property stakeholders. • Drive continuous improvement in revenue, profitability, and guest experience metrics. • Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies. • Enhance hotel engagement with brand programs, revenue initiatives, and operational tools. • Monitor competitive landscape and market trends to inform proactive performance strategies. • Identify operational challenges and connect hotels with specialized resources including ChoiceU, Centers of Excellence, Owner Relations, and Brand Operations. • Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance‑related engagement. • Maintain accurate documentation of consultations, action plans, and follow‑up items within Choice’s CRM. • Provide regular performance feedback and market insights to the Regional Vice President. • Support franchise sales growth when needed and participate in franchise association activities.

🎯 Requirements

• Bachelor’s degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience. • Minimum 15 years of progressive hotel operations experience with preference in midscale or upper‑midscale segments. • Minimum 10 years of hotel leadership experience, preferably with multi‑unit or franchise performance responsibility. • Demonstrated ability to drive performance outcomes through data‑driven decision‑making, analytics, and operational expertise. • Strong analytical, forecasting, and budget management skills. • High autonomy with the ability to manage complex issues, synthesize data, and influence stakeholders. • Excellent relationship management, communication, and consultative skills. • Ability to navigate ambiguity and adapt strategies based on changing market conditions. • Proficiency in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce).

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide