Social Media, Influencer Specialist

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $40k - $50k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

💕 Social Media Manager

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Lovevery

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📚 Education

🛒 Retail

🧘 Wellness

💰 $100M Series C on 2021-05

Education • Retail • Wellness

Lovevery is a company that creates educational play kits designed by experts to support the developing brains of children. These play kits are intended for children ranging from 0 months to over 5 years old and include a variety of playthings and books aimed at stimulating fine motor skills and cognitive development. Lovevery's products emphasize safety, sustainability, and high-quality natural materials. The company also offers a research-backed play guide and app to provide additional resources for parents. With millions of play kits shipped and numerous positive reviews, Lovevery aims to make learning through play enjoyable and beneficial for young children.

📋 Description

• Own the day-to-day management of Lovevery's U.S. TikTok account, including content planning, publishing, scheduling, and platform optimization • Execute the TikTok content calendar in partnership with the Social Media team, ensuring content aligns with campaign priorities and business goals • Own the growth of Lovevery's U.S. TikTok presence by meeting established engagement, audience growth, and content performance goals • Monitor platform trends, sounds, creators, and emerging features to identify opportunities for growth and engagement • Track performance against established KPIs and recommend optimizations to improve engagement, reach, follower growth, and overall platform performance • Report platform performance, key learnings, and recommendations to internal stakeholders on a weekly and monthly basis • Collaborate with Brand, Creative, Paid, and Influencer teams to support product launches, seasonal campaigns, and cross-functional initiatives • Assist with TikTok Shop initiatives as needed, including creator coordination, product tagging, campaign execution, promotional opportunities, and affiliate support • Become an expert in Lovevery's social media management, reporting, and listening tools to ensure efficient publishing, reporting, and platform optimization • Source creators across Instagram, TikTok, YouTube, and emerging platforms for gifting, affiliate, and paid partnership opportunities • Build and maintain a strong pipeline of creators across parenting, family, baby, toddler, lifestyle, retail, and other priority categories • Identify creators for campaigns across all social platforms based on business priorities, product launches, and seasonal initiatives • Evaluate creators based on audience fit, content quality, engagement, storytelling ability, and brand alignment • Partner closely with the Influencer Marketing team to provide creator recommendations for launches, evergreen gifting, affiliate programs, paid partnerships, and special campaigns • Stay informed on creator trends, emerging talent, and platform best practices, regularly sharing recommendations with internal stakeholders • Maintain organized creator databases and sourcing documentation to support the global Influencer Marketing program • Become an expert in Lovevery's creator sourcing and influencer management tools to ensure efficient creator discovery, organization, and reporting

🎯 Requirements

• 2–3 years of experience in social media, influencer marketing, creator partnerships, or a related field • Experience managing a brand social media account, preferably TikTok • Experience sourcing or working with influencers and creators across multiple social platforms • Strong understanding of TikTok, short-form video best practices, and platform trends • Familiarity with TikTok Shop and affiliate programs is a plus • Experience using social media management, analytics, listening, or influencer management tools (e.g., Dash Hudson, Sprout Social, GRIN, CreatorIQ, Aspire, Sprinklr, etc.) • Excellent written communication skills with a strong understanding of social-first storytelling • Strong analytical skills with the ability to interpret performance metrics and identify opportunities for growth • Highly organized with the ability to manage multiple priorities in a fast-paced environment • Proactive, curious, and solutions-oriented with a passion for identifying emerging social and creator trends • Passion for early childhood, parenting, education, and digital storytelling • Bachelor's degree preferred (Marketing, Communications, Journalism, or related field)

🏖️ Benefits

• Competitive salary, benefits, and stock option package • 3 weeks PTO in year 1 + 14 paid holidays • Generous parental leave • Any equipment you need to get the job done • Free/discounted Lovevery products