Director of Marketing Analytics, Performance

🕒 May 9

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Lumeris

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare Insurance • SaaS

Lumeris is a company focused on providing value-based care solutions within the healthcare industry. With over a decade of leadership in this field, Lumeris partners with health systems to improve patient outcomes and drive financial success through tech-enabled solutions. Their platform supports population health management, clinical delivery transformation, and payer contracting, offering comprehensive solutions for acute, post-acute, and high-risk patient management. Lumeris is recognized for creating significant cost savings and achieving excellent patient outcomes, including a 5-star CMS rating for its Medicare Advantage Prescription Drug Plan.

📋 Description

• Build & Lead Marketing Measurement Capabilities • Own marketing performance frameworks, ensuring consistent and accurate evaluation across all channels and campaigns • Develop marketing-driven forecasts for leads, calls, and enrollments • Translate marketing analytics needs into clear data requirements • Define and measure performance across the marketing funnel from awareness through retention • Establish clear standards for how success is defined and reported across all marketing partners • Build and own marketing performance narratives and dashboards for senior leadership • Influence budget allocation and growth strategy through data-driven insights and recommendations

🎯 Requirements

• 12 + years in marketing analytics or performance marketing • Proficiency in SQL and BI tools (Tableau, Power BI) • Strong understanding of attribution and experimentation methodologies • Experience with Salesforce Marketing Cloud and multi-channel campaign tracking • Degree in Statistics, Economics, Data Science, or related field (Master’s preferred) • Ability to translate complex analytical concepts into clear recommendations for executive stakeholders.

🏖️ Benefits

• Medical, Vision and Dental Plans • Tax-Advantage Savings Accounts (FSA & HSA) • Life Insurance and Disability Insurance • Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days) • Employee Assistance Program • 401k with company match • Employee Resource Groups • Employee Discount Program • Learning and Development Opportunities • And much more...