Online Marketing Manager – B2B

🔥 10 minutes ago

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LUMITOS AG

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2000

🤝 B2B

📱 Media

📣 Marketing

B2B • Media • Marketing

LUMITOS AG is a Germany-based B2B online media and marketing company that operates six market-leading B2B portals and newsletters serving the chemical, life sciences, laboratory, pharma, analytics and food & beverage sectors. The company provides industry-focused online media that reach over 14 million users worldwide and combines that audience and market data with online-marketing expertise to deliver services such as lead generation, online advertising, e-mail marketing, SEO/SEA, content marketing, website/e‑shop development, analytics, workshops and consulting for B2B companies. LUMITOS positions itself as a specialist partner guiding B2B firms (from SMEs to corporations) and their employees to better marketing performance and sales outcomes.

📋 Description

• Further development of all online marketing activities to support company growth • Development of compelling campaign concepts • Creation of high-converting copy for online presentations, email campaigns and landing pages • Development of forward-looking online marketing strategies for B2B portals • Independent creation of campaigns to sustainably increase traffic • Analysis of campaign performance and production of meaningful reports • Direct reporting to the Head of Marketing • Briefing and coordination of external partners such as graphic designers, web designers, and SEO and SEA (paid search) agencies • Collaborating as a sparring partner with online marketing colleagues • Actively driving innovation in day-to-day operations

🎯 Requirements

• At least 5 years' professional experience in online marketing • Confident use of a variety of online marketing tools and performance metrics • Experience in the conception, execution and success analysis of online campaigns • Strong communication skills • Excellent written and spoken German and English • Successfully executed email marketing campaigns using HubSpot, Inxmail Professional, Evalanche or similar tools • Solid experience with marketing automation platforms such as HubSpot, Pardot or Marketo • Experience with web analytics, mouse tracking and heatmaps • Familiarity with agile working methods and tools such as JIRA, Confluence, OKR and Value Proposition Design • Experience with social media campaigns targeting B2B audiences • Knowledge and practical application of basic neuromarketing principles • Solid basic knowledge of SEO and SEA (paid search) • Confident use of common marketing tools for image and video editing as well as MS Office • Ideally, experience designing, producing and running webinars with GoToWebinar, ON24 or similar tools

🏖️ Benefits

• Flexible and individual working hours • Home office and remote work • Flat hierarchies enabling fast decision-making and minimal coordination overhead • A modern working environment based on Activity-Based Working • Workstation with a high-performance PC, two monitors, softphone and headset • Height-adjustable desks • Weekly knowledge-sharing across the entire team • Comfortable lounge area with a well-equipped kitchen • Good transport connections by S-Bahn (urban rail), bicycle or car • Restaurants, bakeries, supermarkets, dry cleaners, hairdresser and gym in the immediate vicinity