Director, Product Marketing

🕒 April 24

🇺🇸 United States – Remote

💵 $140k - $165k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Lone Wolf Technologies

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1993

🏠 Real Estate

☁️ SaaS

🛍️ eCommerce

Real Estate • SaaS • eCommerce

Lone Wolf Technologies is a leading provider of software solutions for the real estate industry. Their platform, known as the Lone Wolf Foundation, is an end-to-end solution designed to help real estate professionals like agents, brokers, and MLSs manage various aspects of their business efficiently. The company's product offerings include digital advertising, analytics, back office tools, CRM, eSignature, intranet, and more, all aimed at optimizing transaction workflows, client interactions, and business management. Lone Wolf Technologies focuses on integrating digital tools to enhance the operational efficiency of real estate practitioners across North America.

📋 Description

• Set the strategic direction for all product positioning, messaging, and go-to-market programs • Own the master messaging architecture across all products, segments, and buyer personas • Lead product launch strategy and drive cross-functional GTM readiness end-to-end • Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement • Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution. • Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function • Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning • Collaborate with Product on roadmap input informed by market, customer, and competitive insights • Conduct win/loss analysis and synthesize customer and market insights into actionable strategy

🎯 Requirements

• Demonstrated ability to develop differentiated, creative positioning that breaks through category noise. • Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement, win/loss interviews, and ongoing market immersion, not just second hand data. • Track record of developing value propositions that are specific, differentiated, and defensible — not generic benefit statements. Must be able to articulate why a customer would choose Lone Wolf over any alternative, including doing nothing. • Writes and speaks in the language buyers actually use — not product language or internal jargon. Can demonstrate this through samples of positioning docs, web copy, sales narratives, or customer-facing content. • Deep competitive fluency in the technology space, real estate tech a plus. • Exceptional verbal communication and presentation skills — can distill complex strategy into a clear, compelling story for any audience, from an executive briefing to a sales kickoff to a customer advisory board