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Lifecycle Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on LY Lawyers Pty Ltd's careers page, not through a job board

First seen by Remote Rocketship 4 minutes ago

Logo of LY Lawyers Pty Ltd

LY Lawyers Pty Ltd

11 - 50 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

LY Lawyers Pty Ltd is a prominent criminal law firm based in Sydney, Australia, specializing in providing expert legal representation for individuals facing various criminal charges. The firm boasts over 50 years of combined experience through its team of skilled lawyers, covering a wide range of criminal offenses including drug charges, domestic violence, fraud, and traffic violations. With multiple offices located across New South Wales, LY Lawyers is dedicated to offering 24/7 support and personalized legal advice to clients in need of assistance with their criminal matters.

📋 Description

• Own CRM across email and WhatsApp: strategy, flows, contact policy and results • Build and improve lifecycle flows including onboarding, activation, reactivation and win-back based on user behaviour and product signals • Own segmentation and work with product on missing user attributes and events • Set up and maintain channel integrations together with engineering • Run a regular testing cadence and measure impact in revenue and retention • Build channel reporting and explain results simply to the team • Keep communication caring, private and on-brand, ensuring subject lines and previews do not reveal that someone is in therapy • Work closely with product, engineering and analytics with autonomy over messaging timing and audience

🎯 Requirements

• 3+ years in CRM / lifecycle / retention marketing in product companies • 1+ years owning the channel end-to-end with a revenue KPI • Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks • Comfort with data: build your own reports and know how to prove that a campaign actually worked • Solid deliverability and GDPR basics • Strong writing and an ethical, care-driven approach to retention • Nice to have: WhatsApp Business API or push notifications • Nice to have: experience in health, wellness or mental health products • Nice to have: SQL basics; Mixpanel, Looker or BigQuery • Nice to have: working across two or more markets/languages

🏖️ Benefits

• Remote work arrangement

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