Senior Product Marketing Manager

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November 12

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M-Files

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SaaS • Productivity • Enterprise

M-Files is a leader in knowledge work automation, providing intelligent solutions for document management, workflow automation, and content collaboration. The company focuses on automating and simplifying processes for knowledge workers, enhancing productivity, compliance, and security. With a range of industry-tailored solutions, M-Files integrates seamlessly with various existing applications like Microsoft 365, Google Workspace, and Salesforce, offering comprehensive enterprise content management.

501 - 1000 employees

Founded 2009

☁️ SaaS

⚡ Productivity

🏢 Enterprise

📋 Description

• **Key Responsibilities/What You Will Be Working On** • **Messaging & Positioning ** • - Develop and refine the core Microsoft + M-Files messaging and “better together” narrative, aligned with Microsoft product priorities (e.g., co-authoring, Copilot, Purview, M-Files AI, cloud, security). • - Define key verticals, persona profiles, and role-based value propositions (IT, business leaders, compliance, executives). • - Create and maintain competitive positioning for Microsoft-related solutions. • - Collaborate with product and strategy teams to inform and align on the joint roadmap. • **Go-to-Market Planning & Launches** • - Build launch plans mapped to Microsoft milestones (co-selling, marketplace listings, joint PRs/blogs). • - Develop campaign themes tied to core use cases (AI adoption, productivity, compliance, and risk reduction). • - Define success metrics (pipeline influence, co-sell deals, customer adoption) and report against them in collaboration with the GM of the Microsoft Business. • **Evangelism, Content & Storytelling** • - Serve as Evangelist of the partnership. Create compelling thought leadership assets for events, webinars, campaigns, and Microsoft sellers. • - Develop solution one-pagers, sales collateral (pitch decks, battlecards, sales plays), and customer-facing materials. • - Support customer case study development by identifying customers, shaping stories, and highlighting joint value. • - Build event and webinar presentation decks with cohesive story flow, speaker notes, and demo integration. • **Marketing Execution & Event Coordination** • - Own and execute joint marketing initiatives with Microsoft, including campaigns, co-branded content, and joint events. • - Monitor Microsoft’s event calendar to identify sponsorship and speaking opportunities; create scalable “event-in-a-box” templates for repeatable joint events. • - Partner with demand generation and customer marketing teams to deliver impactful webinars and conferences. • **Enablement** • - Develop internal enablement resources: talk tracks, objection handling guides, demo scripts. • - Build Microsoft field enablement materials: co-sell playbooks, tailored pitch decks for Microsoft account executives. • - Ensure alignment across Sales, Product, and Marketing to drive unified messaging. • **Advocacy & Proof** • - Drive a customer evidence pipeline: secure testimonials, case studies, and joint speaking opportunities. • - Partner with Analyst Relations to brief firms like Gartner and Forrester on the joint M-Files + Microsoft value proposition. • - Establish a feedback loop with Microsoft sellers and customers to refine messaging and guide roadmap priorities. • **Relationship Building & Communication** • - Develop and maintain strong relationships with Microsoft product, sales, and marketing teams. • - Draft and coordinate press releases, blogs, announcements, and internal communications related to the Microsoft partnership. • - Ensure effective use of Microsoft partner benefits such as marketplace listings, MDF allocation, internal webinars, and joint promotional opportunities

🎯 Requirements

• **Requirements** • - Bachelor’s degree or equivalent practical experience as outlined below • - Technical acumen to work deeply with product and engineering teams across M-Files and Microsoft. • - Proven experience in product marketing within the Microsoft ecosystem, including driving go-to-market initiatives. • - Exceptional written and verbal communication skills with a knack for persuasive storytelling. • - Strong project management skills; ability to juggle multiple projects while staying organized and meeting deadlines. • - Experience building relationships and collaborating with cross-functional internal and external stakeholders. • - Professional, polished demeanor with a strong sense of accountability and ownership. • - Highly self-motivated and proactive, with the ability to thrive in a fast-paced environment. • **Participation in our Recruitment Process: ** • 1. Initial Phone Screen w/People & Culture Team Member • 2. Hiring Manager (Sr. Director, Product Marketing) • 3. Recorded Assessment Presentation (Audience: Internal PMM Team Member) • 4. Executive Leader of Internal Microsoft Team (VP, Strategic Operations & Corporate Development) • 5. Chief Marketing Officer • **Total Recruitment Process Time Investment for Applicant: Approx. 4hrs*

🏖️ Benefits

• **Why You May Enjoy Working Here** • - Join a global, high-performing marketing organization with visibility across the business. • - Work closely with executive leadership on a brand at the intersection of AI and knowledge work automation. • - Be part of a culture grounded in collaboration, empathy, and shared success. • - Enjoy flexibility as part of a remote-enabled company with strong work-life balance and growth opportunities. • **What We Offer:** • - As remote enabled company our employees enjoy the flexibility to establish their own life/work balance • - 10 paid holidays annually • - Unlimited PTO • - Matching 401K Plan (25% of employee's contribution up to the IRS max) • - Health insurance (PPO and HDHP/HSA plans offered) • - Dental insurance • - Vision insurance • - Life insurance (1x employee salary) • - Short-term disability (employer paid) • - Long-term disability (employer paid) • - Flexible Spending Plan (medical and dependent)