Content Analyst – Mid-Level

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🕒 May 6

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Macfor

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🤝 B2B

📱 Media

📚 Education

B2B • Media • Education

Macfor is a Brazilian data-driven full-service digital marketing agency that builds dedicated squads to deliver 360° digital campaigns, growth-hacking programs and analytics-driven performance for large brands. The agency emphasizes data science, a proprietary data lake, Google Ads/Analytics expertise, and AI/LLM-driven tools and training (Universidade Macfor) to scale results and reduce costs for clients across sectors. Macfor also produces marketing content (podcasts, newsletters) and offers diagnostic and performance-fee-based engagements.

📋 Description

• Plan and develop content for Facebook, Instagram, LinkedIn, TikTok and YouTube (captions, threads, short scripts, polls, calls-to-action); • Create monthly content plans, editorial calendars and publishing workflows aligned with business objectives; • Write articles, educational posts, case studies and blog pieces with a focus on SEO and audience relevance; • Draft ads, landing pages, marketing emails and institutional materials (brochures, presentations, press releases); • Develop scripts for corporate videos, campaigns, testimonials and social media content; • Adjust tone, format and depth according to channel, persona and objective (B2B, B2C, technical, emotional); • Present content performance metrics and use data to optimize future productions.

🎯 Requirements

• Proven experience in digital content production and social media; • Excellent writing skills, strong creative range and the ability to transform technical briefs into clear, engaging narratives; • Organized and able to manage multiple formats and simultaneous demands (blog, social, email, scripts); • Understanding of the marketing funnel, communication objectives and business goals; • Proficiency with publishing platforms, monitoring tools and analytics.

🏖️ Benefits

• Collaborative environment for knowledge exchange and networking with partners and clients; • Possible access, subject to hiring or partner interest, to content, workshops and market events organized or recommended by Macfor; • Recommendations of literature and recognized methodologies for professional development and service improvement; • Freedom to propose solutions, participate in strategic meetings and contribute suggestions across management, technology, growth and marketing; • Full autonomy in choosing methods and strategies to deliver contracted work; • Opportunity to develop new projects and grow within the organization.