Senior Media Buyer

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Maids.cc

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2009

👥 B2C

🎯 Recruiter

B2C • Recruitment

Maids. cc is a major employer and service provider in the United Arab Emirates, specializing in offering full-time maid services and visa processing for domestic workers. The company simplifies the process of hiring and managing maids by offering an online platform where clients can select their preferred maid, handle payments, and manage visas without needing to visit government agencies. Serving as the largest visa issuer in the UAE, Maids. cc also provides various support services, including health insurance and legal support, for both employees and clients. With over 18,000 employees and multiple branches across Dubai and Abu Dhabi, the company offers extensive support and flexibility for domestic worker arrangements, ensuring legal compliance and customer satisfaction through their user-friendly app and personalized service approach.

📋 Description

• Own campaign execution across Google Search, Performance Max, YouTube, Demand Gen, Display, and Shopping • Manage and optimise substantial Google Ads budgets with a focus on efficiency, profitability, and growth • Develop and execute structured testing roadmaps across keywords, audiences, bidding strategies, ad copy, landing pages, and campaign structures • Analyse campaign performance to identify trends, diagnose issues, and uncover scaling opportunities • Improve CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency • Build and maintain clear reporting dashboards using Google Ads, GA4, Looker Studio, and other reporting tools • Work closely with the Director of Performance Marketing on budget allocation, forecasting, and growth strategy • Partner with Creative, CRO, and Data teams to improve ad performance and landing page conversion rates • Stay ahead of Google Ads platform updates, automation developments, and emerging best practices

🎯 Requirements

• 3-6 years of hands-on Google Ads experience • Proven experience managing significant Google Ads budgets • Deep expertise across Search, Performance Max, YouTube, Shopping, Display, and Demand Gen campaigns • Strong understanding of GA4, Google Tag Manager, conversion tracking, attribution, enhanced conversions, and offline conversion imports • Demonstrated ability to improve ROAS and reduce CPA through structured testing and optimisation • Advanced analytical skills with proficiency in Google Ads reporting, Looker Studio, spreadsheets, and performance analysis • Strong understanding of keyword strategy, search intent, audience segmentation, and account architecture • Attention to detail with a bias toward ownership, initiative, and fast iteration • Clear communicator who can translate complex performance data into actionable business insights

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development • Wellness programs