Director, Public Relations

Job not on LinkedIn

October 9

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MaintainX

MaintainX is the world-leading mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities.

51 - 200 employees

📋 Description

• Build and maintain trusted relationships with top‑tier business, trade, and industry media to advance awareness, reputation, and our corporate narrative. • Lead earned and paid media programs—including media sponsorships—that reinforce corporate reputation and brand positioning. • Build executive visibility: create thought‑leadership platforms and provide strategic counsel on speaking engagements, panels, and awards to align with corporate priorities and amplify key messages. • Develop clear, accessible media materials (press releases, key messages, and talking points) tailored to audience needs. • Deliver media training and coaching to executives, preparing them to engage confidently and effectively in media and public forums. • Collaborate with product, HR, partnerships, and marketing to ensure cohesive messaging and maximize media opportunities. • Plan and lead communications and media strategy for product launches, key events, and milestone announcements. • Measure and report weekly and quarterly PR performance; use data‑driven insights and external benchmarking to refine strategy for reach, engagement, and reputational impact. • Test emerging technologies and continually experiment with AI to streamline workflows, improve efficiency, and increase the accuracy of data, metrics, and reporting.

🎯 Requirements

• Bring 8+ years of public relations experience (in‑house or agency). • Have a background in manufacturing or other industrial sectors (highly preferred). • Demonstrate exceptional strategic writing skills—crafting corporate messages, standby statements, executive talking points, and briefing materials—and produce high‑quality content independently. • Think creatively and implement innovative communication platforms and tools, including leading‑edge PR strategies. • Bring strong press relationships and an active media network. • Present confidently with meticulous attention to detail. • Respond to crises and challenging situations quickly and professionally. • Thrive in a fast‑paced environment. • Stay at the forefront of how AI is reshaping the media landscape and apply those insights to strategy, pitching, and measurement. • Have working knowledge of Muck Rack (preferred).

🏖️ Benefits

• Competitive salary and meaningful equity opportunities. • Healthcare, dental, and vision coverage. • 401(k) / RRSP enrollment program. • Take what you need PTO. • A Work Culture where: • You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist. • We believe in meritocracy, where ideas and effort are publicly celebrated.

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