Senior SEA Manager

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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mammaly | B Corp

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🍽️ Food & Beverage

🏥 Healthcare

🧘 Wellness

💰 Series A on 2023-09

Food & Beverage • Healthcare • Wellness

Mammaly is a German company specializing in premium supplements for dogs, designed to support their health and well-being through scientifically-backed formulas. Their product line includes a variety of supplements targeting specific areas such as digestion, joint health, and stress relief, all of which are developed in collaboration with veterinarians. Mammaly operates as a B Corp, emphasizing sustainability and social impact by contributing a portion of sales to charitable organizations.

📋 Description

• Independently scale and strategically manage Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube) to drive profitable new-customer acquisition • Restructure and consolidate the campaign architecture • Build and manage scalable Demand Gen and YouTube strategies • Own tracking and measurement across Google Ads, GA4, and Google Tag Manager • Analyze the entire funnel, from the Search click through the advertorial and landing page to checkout • Identify specific optimization levers, including match types, bidding, angles, offers, landing page variants, and trust elements • Strategically develop the funnel architecture using different advertorial formats and CRO principles • Work closely with Direct Response Copy, Funnel Management, and CRO teams • Manage performance based on CAC, LTV, ROAS, and funnel metrics • Continuously conduct market, competitor, and US market research to identify performance opportunities

🎯 Requirements

• At least 5 years of hands-on experience in Paid Search / Google Ads, including at least 3 years in the D2C sector; experience in supplements, pet, beauty, or cosmetics is preferred • Deep technical understanding of Google Ads, including Search, Shopping, Performance Max, Demand Gen / YouTube, and competitor campaigns • Excellent tracking expertise, including Google Ads conversion tracking, GA4, and Google Tag Manager • Ability to identify and consolidate fragmented campaign structures • Experience with subscription models and competitive, price-sensitive markets • Experience with Direct Response funnels, particularly advertorials • Experience strategically integrating Paid Search with conversion architecture • Structured, independent, and solution-oriented approach to work • German at C2 level and fluent English at C1 level • Nice to have: Microsoft Advertising; TikTok Search Ads or other upper-funnel channels; knowledge of CRO or landing page testing, such as A/B testing at the advertorial level

🏖️ Benefits

• 100% flexibility in structuring your workday • Home office or office in Berlin • Equipment provided for working from home • Choice of a high-end Mac or Windows setup • Free coffee, tea, snacks, fresh fruit, and breakfast cereals in the office • 75% employee discount on orders with a monthly order value of up to €100 • Company pension scheme • Company health insurance