Growth Lead

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🕒 April 1

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Maneno

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

Maneno is a subscription-based, gamified reading platform - created to inspire and motivate young readers to read consistently every day as they begin their reading journey. Our mission is to improve literacy worldwide and spark kids interest in reading books. We do this through the Maneno reading app available in Apple AppStore and Google Play. In the app each child is responsible for their own baby dragon that they have to nurture and feed by reading to it.

📋 Description

• Owning acquisition efforts across Local Paid marketing channels and partnerships • Owns activation and retention metrics and work towards improving them, by identifying gaps in the funnel, devising experiments to plug gaps, and doubling down on successful experiments • Identifying a list of experiments that can be run across the funnel, prioritizing and scheduling these experiments to be run continuously • Working with the developers, designers you will be in charge of running these experiments and to interpret results well. • Establish closed-loop analytics to understand how our marketing activity turns into leads and customers, and continually refine our process to improve the conversion rate • Identify and establish partnerships with external literacy stakeholders. • Build a strategy for SEO and write engaging content that will take leads into paid users. • Be hands-on and willing to get involved in all aspects of the product process.

🎯 Requirements

• Previous experience in fields of Growth Marketing, affiliate marketing and/or acquisition campaign management in the UK. • Growth mindset and a solid understanding of all performance marketing channels: Paid, SEO, CRO, affiliate marketing, content marketing, and email marketing automation • Strong understanding of data and how data is collected and what metrics you need to evaluate the effectiveness of your experiments. • Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard. • Documented experience on how you use data in your decision-making process • Have proven experience in go-to-market marketing strategies and execution • Understanding of business intelligence: data readiness, analytical skills • Understanding of marketing funnels, segmentation and brand positioning. • Technical skills to setup campaigns and collect data to evaluate the effectiveness of your efforts. • Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard.

🏖️ Benefits

• Share options • Opportunity for you to shape one of the most exciting and innovative products that help kids to read • Make your mark on the business - as a small team everyone’s opinion and drive counts. You will be a key player in the business. • Freedom to work from where you see fit • Flexible working hours • Absolute work title freedom • Team building trips • Coffee, tea, fruit and snacks