Chief Marketing Officer

October 31

Apply Now

Receive Emails with Similar Jobs

MANIKO Nails GmbH

WebsiteLinkedInAll Job Openings

Beauty • Retail

MANIKO Nails GmbH is a company that specializes in innovative nail care solutions, offering an easy and professional manicure experience for customers at home. Their products include UV gel strips that are easily applied and designed to last up to three weeks without chipping, providing a quality comparable to that of a nail salon. MANIKO Nails are vegan, free from harmful chemicals, and suitable for various nail shapes and sizes. In addition, they offer a range of colors, accessories like UV lamps and remover pens, and exclusive loyalty programs for customers. The company's products are available both online and in select German drugstores like DM and Budni.

11 - 50 employees

💄 Beauty

🛒 Retail

📋 Description

• As our new CMO (all genders), you will be the strategic leader for all marketing activities and drive Maniko's sustainable growth. • You will connect performance marketing with brand building, develop our international go-to-market strategy, and lead a cross-functional marketing team of 15+ people. • With your data-driven mindset and hands-on approach, you will ensure every marketing euro measurably contributes to company development. • You will be responsible for a marketing budget of over €5 million and work closely with all relevant stakeholders to establish Maniko as a leading beauty brand in the European market. • Develop and implement a holistic marketing strategy for sustainable growth in e-commerce and retail. • Own all marketing KPIs including CAC, ROAS, CLV and brand metrics. • Data-driven reporting and continuous optimization of marketing performance. • Build, lead and further develop a high-performance marketing team. • Strategic planning and optimization of all performance channels (Paid Social, Paid Search/SEO, Influencer Marketing, CRO). • Efficient new customer acquisition with a focus on sustainable growth and profitable ROAS. • Build and optimize CRM strategies to maximize customer lifetime value. • Develop retention programs including print mailings, events and loyalty initiatives. • Responsible for further developing brand positioning and ensuring consistent roll-out across all touchpoints.

🎯 Requirements

• Minimum 8–10 years of experience in marketing, ideally in beauty, fashion or consumer goods. • 5+ years of leadership experience with proven success in building and developing marketing teams. • Demonstrable success in brand building, positioning and campaign development with measurable business impact. • Deep expertise in Paid Social (Meta, TikTok), Paid Search (Google), Influencer Marketing and Conversion Rate Optimization. • Confident handling of attribution models, BI tools (Tableau, Looker), Excel and data-driven reporting. • Experience in market entry, localization and multi-market campaigns. • Several years of responsibility for multi-million euro marketing budgets. • Proven track record in hiring, talent development and leading cross-functional teams. • Expertise in brand architecture, positioning and integrated campaign development. • Ability to understand complex relationships and develop long-term strategies. • Clear focus on impact and measurable results, strong execution skills. • Willingness to work operationally in a scale-up, not just delegate. • Decision-making based on data while also having the courage to run creative experiments. • Inspiring leadership style that motivates, develops and drives teams to success. • Business-fluent German and English, with strong presentation skills at the C-level. • Strong cross-functional collaboration, no silo mentality, and a high degree of empathy. • Innovative problem-solving, out-of-the-box thinking combined with pragmatism.

🏖️ Benefits

• Influence and responsibility: You actively shape the growth strategy and have direct impact on Maniko's success as a C-level member. • Flexible work: Work from the office or remotely — choose how you work best (including fully flexible working hours). • An inspiring culture: Every person matters. We value flat hierarchies, fast decision-making and genuine teamwork. • Growth opportunities: We support your personal and professional development and encourage exploring new paths. • The chance to see the immediate impact of your work and to develop a young, fast-growing brand into a category-leading brand. • A fast-paced, young, dynamic and highly motivated team in the heart of Berlin. • Plenty of freedom to approach your responsibilities as you see fit. • Attractive compensation package including equity participation. • Regular team events. • Complete home office setup including a height-adjustable desk. • A Deutschlandticket. • Urban Sports Club membership.