Team Lead, Brand & Content

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🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MANIKO Nails GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛒 Retail

Beauty • Retail

MANIKO Nails GmbH is a company that specializes in innovative nail care solutions, offering an easy and professional manicure experience for customers at home. Their products include UV gel strips that are easily applied and designed to last up to three weeks without chipping, providing a quality comparable to that of a nail salon. MANIKO Nails are vegan, free from harmful chemicals, and suitable for various nail shapes and sizes. In addition, they offer a range of colors, accessories like UV lamps and remover pens, and exclusive loyalty programs for customers. The company's products are available both online and in select German drugstores like DM and Budni.

📋 Description

• Lead the design and content teams, as well as freelancers • Further develop the brand strategy, positioning, brand voice, and messaging architecture • Own the brand architecture for UV gel nail strips and soft gel press-on nails • Drive the conceptual development of the brand book and retail playbook • Ensure a compelling brand presence in retail, including shelf presence, packaging, POS materials, and retail activations • Develop concept ideas and launch proposals for retail partners • Shape the brand experience in the online shop in collaboration with the Shop team • Develop holistic D2C and retail campaigns • Manage alignment from initial concept through final approval • Own content planning and design operations • Use AI tools to streamline content planning and production • Develop brand guidelines for performance creatives • Establish a joint test-and-learn cycle with the Creative Strategist on the Paid team • Provide functional and disciplinary leadership, as well as feedback, for the design and content team • Manage external agencies, freelancers, photographers, and videographers • Own the brand and content budget and prioritize investments based on business impact • Measure brand performance through brand tracking, organic brand searches, and retail sell-through • Collaborate with the Retail, Product, Performance, Influencer, and Shop teams

🎯 Requirements

• Several years of experience in brand management or brand marketing at consumer or beauty brands • Demonstrated success in building brands, ideally supported by metrics such as awareness, conversion, or sell-through • Experience managing brands in brick-and-mortar retail, including packaging, POS, and retail activations • Experience leading creative teams and design processes • Understanding of social-first brand building, community, influencer marketing, and e-commerce • Understanding of the interplay between brand building and performance marketing • Data- and consumer-insight-driven decision-making • Proficiency in Figma and commonly used content tools • Basic knowledge of the Adobe Creative Suite • Strategic use of AI tools in content planning and production • Excellent German and English skills • Ability to make independent decisions and take ownership • Experience in the nail or beauty category is a plus • Agency experience in content production is a plus • Experience with brand books, brand guidelines, or retail playbooks is a plus • Experience managing brands across multiple markets is a plus • French or Italian language skills are an advantage

🏖️ Benefits

• 100% remote within Germany, with an optional office in Berlin • Flexible working hours • Deutschlandticket • Urban Sports Club membership • Ownership, trust, and plenty of room to shape your work • Workation opportunities • Personal and professional growth opportunities • Annual learning and development budget • Regular team events in Berlin • Complete home office equipment • Flat hierarchies, fast decisions, and genuine teamwork

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