Team Lead, CRM & Retention

Job not on LinkedIn

🔥 2 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MANIKO Nails GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛒 Retail

Beauty • Retail

MANIKO Nails GmbH is a company that specializes in innovative nail care solutions, offering an easy and professional manicure experience for customers at home. Their products include UV gel strips that are easily applied and designed to last up to three weeks without chipping, providing a quality comparable to that of a nail salon. MANIKO Nails are vegan, free from harmful chemicals, and suitable for various nail shapes and sizes. In addition, they offer a range of colors, accessories like UV lamps and remover pens, and exclusive loyalty programs for customers. The company's products are available both online and in select German drugstores like DM and Budni.

📋 Description

• Lead the CRM team, with three direct reports • Own CRM, retention, the loyalty program, and community management for the Facebook community • Further develop the CRM and lifecycle strategy and plan and execute the CRM roadmap • Own CRM revenue and manage performance based on repeat purchase rate, revenue per recipient, cohort development, CLV, and unsubscribe rate • Design, build, and optimize automated Klaviyo flows, from welcome and post-purchase through replenishment, cross-selling/upselling, and win-back • Develop granular segmentation based on lifecycle stage, purchasing behavior, and product affinity • Personalize content and offers throughout the customer journey • Plan and execute newsletters and campaigns in Klaviyo in coordination with Brand & Content • Use AI tools such as Claude for copy, briefs, and campaign production • Conduct structured A/B tests and cohort analyses • Automate reporting and recurring CRM processes • Ensure a clean, GDPR-compliant data foundation • Further develop the loyalty program and Facebook community • Share insights with Brand, Product, and Growth • Provide professional and disciplinary development for the CRM team

🎯 Requirements

• Several years of hands-on experience in CRM, lifecycle, or retention marketing in D2C e-commerce • Deep expertise in Klaviyo, including complex flows, segmentation, templates, and testing • Proven track record of increasing repeat purchase rate, CLV, and the CRM revenue share, supported by measurable results • Experience leading a CRM team while remaining hands-on operationally • Experience in D2C e-commerce, ideally with a beauty brand or in related categories such as supplements or health • Understanding of revenue per recipient, CLV, and contribution margin • Proficiency with Shopify integrations • Sound understanding of GDPR and data privacy • Confident use of AI tools such as Claude in CRM workflows • Excellent German and English skills • Experience with loyalty programs and community management is desirable • Strong copywriting skills are desirable • Willingness to make independent decisions and take ownership

🏖️ Benefits

• 100% remote within Germany, with an optional office in Berlin • Flexible working hours • Deutschlandticket • Urban Sports Club membership • Ownership and significant scope to shape the role • Workations • Personal and professional growth opportunities • Annual professional development budget • Regular team events in Berlin • Complete home office equipment • Flat hierarchies, fast decision-making, and genuine teamwork

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