Content Marketing Specialist, B2B SaaS

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2 days ago

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Manila Recruitment

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Recruitment • Enterprise

Manila Recruitment is a leading recruitment agency based in the Philippines, specializing in innovative talent sourcing and headhunting services. The agency provides a wide range of recruitment solutions including executive search, IT recruitment, offshore staffing solutions, remote staffing, and more. With a focus on understanding clients' strategic business objectives, Manila Recruitment offers tailored recruitment strategies for multinationals, corporations, and start-ups entering the Filipino market. The firm prides itself on a process-driven approach, offering comprehensive candidate guarantees and a database of over 250,000 candidates. Certified headhunters at Manila Recruitment are dedicated to passive candidate sourcing, ensuring quality hires that align with company culture and requirements.

11 - 50 employees

Founded 2010

🎯 Recruiter

🏢 Enterprise

📋 Description

• **Overall purpose and responsibilities of the role:** • We are seeking an experienced B2B marketing professional who can independently manage and execute high-quality marketing projects. • This is a hands-on role requiring a balance of strategy, execution, and project management across website content, print collateral, case studies, email campaigns, and other marketing deliverables. • The ideal candidate is proactive, creative, and can work as an equal with senior team members, taking ownership of projects from concept to delivery. • __**Duties and Responsibilities:**__ • **Content Creation & Strategy:** • Develop, write, and optimize copy for website pages, brochures, PDFs, and case studies. • Collaborate on landing pages and contribute to Conversion Rate Optimization (CRO) strategies. • Plan, draft, and manage marketing collateral for product launches and updates. • Create storyboards for videos and coordinate production requirements. • Work with the SEO specialist to ensure content is optimized and aligned with keyword strategies. • **Project Management:** • Independently manage marketing projects from initiation to delivery. • Set deadlines, communicate clearly, and follow up with managers, teams, and external suppliers. • Coordinate with external designers and suppliers to achieve high-quality outputs. • Track project progress using Shortcut and communicate updates via Slack and Google Suite. • **Collaboration & Reporting:** • Collaborate closely with Sales, Product, Customer Success, and Design teams. • Report directly to Glen while working autonomously with the broader team. • Provide weekly updates on marketing activities via video or written reports. • **Quality & Execution:** • Ensure marketing materials are visually appealing, brand-compliant, and effective. • Maintain high standards of execution with an eye for design, even if not creating the design directly. • Focus primarily on B2B SaaS content, not social media marketing.

🎯 Requirements

• ** Must-have Skills / Qualification: • - Proven B2B SaaS marketing experience; strong B2B tech or agency experience may be considered if SaaS talent is limited. • - Ability to balance strategy (30%) and execution (70%). • - Experience in content strategy, web copywriting, case studies, brochures, email campaigns, and marketing collateral. • - Familiarity with CMS, email marketing tools, CRM (Freshworks/HubSpot), Canva, and project management tools (Shortcut). • - Basic understanding of SEO principles and ability to collaborate with SEO specialists. • - Proactive, solution-oriented, and able to work independently with minimal supervision. • - Excellent written and verbal communication skills.