Head of Marketing – Manufacturing

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September 17

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Manila Recruitment

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Recruitment • Enterprise

Manila Recruitment is a leading recruitment agency based in the Philippines, specializing in innovative talent sourcing and headhunting services. The agency provides a wide range of recruitment solutions including executive search, IT recruitment, offshore staffing solutions, remote staffing, and more. With a focus on understanding clients' strategic business objectives, Manila Recruitment offers tailored recruitment strategies for multinationals, corporations, and start-ups entering the Filipino market. The firm prides itself on a process-driven approach, offering comprehensive candidate guarantees and a database of over 250,000 candidates. Certified headhunters at Manila Recruitment are dedicated to passive candidate sourcing, ensuring quality hires that align with company culture and requirements.

11 - 50 employees

Founded 2010

🎯 Recruiter

🏢 Enterprise

📋 Description

• Lead, mentor, and manage offshore marketing staff (graphic designers, 3D modelers, product listers, and brand ambassadors). • Work closely with the U.S.-based manager overseeing brand ambassadors. • Ensure smooth coordination across creative, digital, and customer engagement functions. • Develop and execute comprehensive marketing strategies aligned with company goals across four brands. • Strengthen brand identity and positioning in B2B and selective B2C markets. • Expand digital marketing presence, including social media, digital ads, email campaigns, video content, and SEO. • Manage external resources (BigCommerce developers, freelance designers, ad agencies as needed). • Support dealer acquisition and retention efforts through targeted campaigns, follow-ups, and sample programs. • Partner with brand ambassador team to optimize customer touchpoints (pre-trade show, post-order, and ongoing communication). • Collaborate with sales leadership to ensure marketing drives lead generation and measurable business outcomes. • Oversee website updates, listings, and digital assets across all brands. • Plan and track marketing campaigns (digital, print, trade show support, mailings). • Set and monitor KPIs for campaign success and team performance. • Analyze marketing performance and provide regular reporting to the COO and company leadership. • Use data-driven insights to improve marketing ROI and customer engagement.

🎯 Requirements

• 5+ years of marketing leadership experience, ideally in B2B or industrial/manufacturing/retail sectors. • Ensures launches are on time, cohesive, and dealer-ready (videos, drawings, listings, pricing). • International marketing exposure (U.S., Australian, European). • Keeps team morale high and builds employee retention. • Attracts new, high-quality talent. • Strong understanding of digital marketing (social, paid ads, video, SEO/SEM, email). • Experience managing offshore/remote teams across multiple functions. • Familiarity with e-commerce platforms (BigCommerce a plus) and CRM tools. • Excellent communication skills and ability to collaborate with U.S.-based leadership. • Hands-on, execution-focused leader who can balance strategy with detail management. • Stable career history with evidence of long-term commitment and team-building success.

🏖️ Benefits

• Leadership role in a fast-growing U.S. manufacturing company. • Opportunity to shape and elevate marketing across four established brands. • Collaborative, global team culture with room to innovate and drive impact. • Work from home. • Generally PH dayshift with overlap with Eastern mornings meetings.