MarcoPolo Learning
51 - 200 employees
Founded 2013
📚 Education
👥 B2C
Education • B2C
MarcoPolo Learning is an award-winning early childhood education company focused on providing premium content and instructional support. The company enhances classroom quality and family engagement through innovative technology, offering products such as MarcoPolo For Educators and MarcoPolo For Families. Their solutions include teacher training, family engagement platforms, and child-facing apps that promote school readiness and skill development. MarcoPolo Learning supports educators and families in creating a connected and engaging learning environment for children.
Growth Product Marketer
Job not on LinkedIn
🔥 0 minutes ago
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MarcoPolo Learning
51 - 200 employees
Founded 2013
📚 Education
👥 B2C
Education • B2C
MarcoPolo Learning is an award-winning early childhood education company focused on providing premium content and instructional support. The company enhances classroom quality and family engagement through innovative technology, offering products such as MarcoPolo For Educators and MarcoPolo For Families. Their solutions include teacher training, family engagement platforms, and child-facing apps that promote school readiness and skill development. MarcoPolo Learning supports educators and families in creating a connected and engaging learning environment for children.
📋 Description
• Own the end-to-end freemium-to-paid subscription funnel for individual educators • Design monetisation and usage mechanics, including free-tier limits, metering, paywalls, upgrade prompts, offers, and administrator-upgrade paths • Build referral and virality loops with incentives and messaging • Own activation and onboarding to drive users to their first value moment • Instrument the funnel with event tracking, funnel analytics, and cohort analytics • Turn product usage into qualified sales signals for the US sales team • Own lifecycle email and in-product messaging across the funnel • Run experiments across gating, pricing, onboarding, and messaging • Report on sign-ups, activation, free-to-paid conversion, early retention, and referral/virality • Improve activation, conversion, monetisation, lifecycle growth, retention, funnel optimisation, and product adoption/sales feeds
🎯 Requirements
• 4–7 years in B2C / consumer product marketing or growth • Experience marketing products to individual consumers rather than primarily enterprises • Proven freemium-to-paid experience with measurable conversion improvement • Strong understanding of activation, trial/freemium-to-paid conversion, usage-based gating, churn, retention, and pricing/packaging • Hands-on ability to build and ship funnels, flows, experiments, and copy • Ability to direct technical builds using AI tools or partner engineers and review outputs • Daily practical use of AI tools such as Cursor and Claude • Data and experimentation fluency, including event definition, funnel and cohort analysis, and clean experiments • Strong written English and clear communication with a US-based team • Startup pace, self-direction, and ability to execute with minimal oversight • Strongly preferred: subscription consumer business experience • Strongly preferred: experience with a US-based company while based in India • Strongly preferred: referral/virality loops and usage-metered monetisation experience • Strongly preferred: prior startup experience • Nice to have: EdTech or products sold to consumers, parents, or educators • Familiarity with HubSpot, Customer.io, N8N, ClickUp, Webflow, and similar no-code/AI website builders • Design sense for clean, conversion-focused web and email flows
🏖️ Benefits
• Remote work from Bangalore • Contract engagement with potential to expand • Daily working overlap with the US team • Immediate start preferred
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