Brand Writer

🕒 May 26

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Maropost

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

🛍️ eCommerce

🤝 B2B

☁️ SaaS

💰 Secondary Market on 2022-04

eCommerce • B2B • SaaS

Maropost is a comprehensive commerce platform that offers integrated solutions for marketing, merchandising, and operations. It provides a suite of cloud-based products designed to streamline and enhance customer engagement, including Marketing Cloud for email, SMS, social media, and landing pages, and Service Cloud to unify customer support and ecommerce data. Maropost also offers solutions like Neto for managing multichannel ecommerce stores and Retail Express for cloud-based point-of-sale software. The platform enables businesses to connect their preferred apps and provides industry-specific solutions across multiple sectors such as ecommerce, media, B2B, and travel. Trusted by over 5,000 businesses, Maropost's tools are designed to scale with growing business needs, offering personalized and predictive capabilities for superior customer experience.

📋 Description

• Own and evolve the brand positioning across channels, grounded in business priorities, audience insight, and market differentiation. • Develop messaging frameworks, narrative pillars, and communication strategies that strengthen and reinforce brand positioning. • Lead brand storytelling initiatives across campaigns, product marketing, PR, web experiences, and lifecycle communications. • Write and edit high-impact brand messaging and copy that delivers clarity, consistency, and emotional resonance across all touchpoints. • Collaborate closely with the Creative Director to shape brand concepts, narratives, tone of voice, and strategic messaging. • Partner with SEO and Growth teams to create messaging that balances brand identity, audience relevance, and performance objectives. • Translate audience insights, keyword research, and growth priorities into compelling, human-centered brand narratives. • Ensure consistency in brand voice, positioning, and messaging across all customer-facing experiences. • Operate as a senior brand voice across Growth, Product Marketing, Design, and cross-functional stakeholders. • Serve as a strategic thought partner by influencing messaging direction, positioning decisions, and communication strategy. • Evaluate messaging and campaign performance, test positioning hypotheses, and refine strategies based on insights and experimentation. • Build scalable systems, workflows, and editorial processes that support sustainable brand growth and operational efficiency. • Provide strategic direction and feedback to freelancers and agencies while maintaining high creative and editorial standards. • Leverage tools, templates, and AI-assisted workflows to improve efficiency, ideation, and quality at scale.

🎯 Requirements

• 3+ years of experience in copywriting, communications, or a related field • Proven ability to develop and scale compelling B2B brand narratives, preferably within SaaS or technology environments • Strong expertise in brand voice development, messaging architecture, and strategic storytelling across multiple channels • Exceptional writing, editing, proofreading, and communication skills, with a portfolio demonstrating strong brand alignment, clarity, and impact • Experience collaborating cross-functionally with Growth, Product Marketing, Design, and leadership teams to shape strategic messaging initiatives • Strong understanding of AI-assisted writing and workflow optimization, with the ability to leverage AI tools responsibly to enhance efficiency and creative output • Excellent project management, organization, and time management skills, with the ability to manage multiple priorities independently • Experience using modern marketing, SEO, analytics, social, and project management tools to inform positioning and communication strategies

🏖️ Benefits

• Accommodations are available on request for candidates taking part in all aspects of the selection process