Head of Loyalty

Job not on LinkedIn

🔥 2 minutes ago

🇳🇿 New Zealand – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Marsello

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

📣 Marketing

☁️ SaaS

🛍️ eCommerce

Marketing • SaaS • eCommerce

Marsello is a SaaS loyalty and marketing automation platform that helps retailers, restaurants and other omnichannel merchants create and manage customer loyalty and referral programs, send targeted email and SMS campaigns, automate marketing, manage Google reviews, and leverage AI-driven customer insights. It syncs POS and eCommerce data to build unified customer profiles, personalize offers, attribute omnichannel sales, and provide reporting and analytics. Marsello integrates with major POS and commerce platforms and offers tiered plans including a free trial and enterprise options.

📋 Description

• Lead Marsello’s brand and market position • Define the company’s target audience, loyalty point of view and consistent messaging across website, product, sales and customer success • Own lead volume and pipeline from Marsello’s channels • Set the vision for a new loyalty marketing product • Translate enterprise-grade loyalty sophistication into simple tools for small and medium-sized businesses • Collaborate with the Product team to develop the product and make it a growth engine • Build and lead a team of six direct reports across Product and Marketing • Set team standards, direction and coaching • Shape how Product, Marketing, Customer Success and Sales approach customer loyalty • Represent Marsello externally with customers, partners and the wider loyalty community • Participate as a member of the executive team

🎯 Requirements

• First-hand experience designing, leading or working closely with a sophisticated loyalty programme • Track record of owning a brand or proposition, ideally through a repositioning • Experience building or leading a product from concept to market • Genuine people leadership and team-building experience • Commercial judgement connecting loyalty work to growth • Interest in helping small and medium-sized businesses succeed • Wellington based; although currently remote, the majority of the team are based in Wellington and the role requires collaboration with ease

🏖️ Benefits

• Genuine flexibility in how and where you work • Health insurance • Wellness allowance • Technology allowance • A day off for your birthday