MasAlto Capital
Finance • Sustainability • Enterprise
MasAlto Capital is a family office that partners with tech and sustainable hospitality projects, driven by values like humility, creativity, and sustainability. Led by serial entrepreneur Vladimir Suarez, the company invests in forward-thinking startups and scale-ups, aiming to transform the world positively. With offices in Singapore and Panama, MasAlto Capital leverages its extensive experience and network to support entrepreneurs globally. The firm focuses on elevating promising ventures that align with its mission to make positive changes in the world, with over 20 teams supported around the globe.
Paid Media Manager – Google, Bing Advertising
Job not on LinkedIn
6 hours ago
MasAlto Capital
Finance • Sustainability • Enterprise
MasAlto Capital is a family office that partners with tech and sustainable hospitality projects, driven by values like humility, creativity, and sustainability. Led by serial entrepreneur Vladimir Suarez, the company invests in forward-thinking startups and scale-ups, aiming to transform the world positively. With offices in Singapore and Panama, MasAlto Capital leverages its extensive experience and network to support entrepreneurs globally. The firm focuses on elevating promising ventures that align with its mission to make positive changes in the world, with over 20 teams supported around the globe.
📋 Description
• Develop and execute multi-city PPC strategies for Google Ads and Microsoft/Bing Ads. • Create customized campaigns for each Corporate Stays location (Toronto, Montreal, Ottawa, Vancouver, Calgary, Winnipeg, Costa Rica, Panama, Mexico, Brazil, etc.). • Identify new keywords, bidding strategies, and opportunities for growth. • Manage and optimize a monthly advertising budget of $50,000 CAD. • Allocate budget efficiently across countries, cities, and campaigns to maximize ROAS. • Monitor daily spend, pacing, and performance. • Build search, display, remarketing, Performance Max, and YouTube campaigns. • Create ad copy, extensions, landing page variations, and A/B tests. • Ensure brand messaging is consistent across all campaigns. • Perform daily/weekly optimization: bids, keywords, negative keywords, audience targeting, etc. • Improve conversion rates, reduce cost per acquisition, and increase direct bookings. • Set up advanced conversion tracking using Google Tag Manager, Google Analytics, and landing page events. • Prepare weekly and monthly performance dashboards for management. • Provide insights and recommendations to improve efficiency and ROI. • Track KPIs such as CPA, ROAS, CTR, conversion rate, and city-specific performance. • Manage light advertising campaigns on LinkedIn, YouTube, TikTok Ads. • Ensure consistent branding and message across all platforms. • Work closely with the Marketing Team, Website Team, and Revenue Management. • Suggest landing page improvements for conversion optimization. • Align campaigns with occupancy needs, seasonal changes, and business priorities. • Monitor competitor campaigns, pricing strategies, and demand patterns.
🎯 Requirements
• 3–5+ years of experience managing Google Ads & Bing Ads campaigns. • Proven experience managing budgets of $20,000–$50,000/month or higher. • Strong understanding of performance marketing, attribution, and analytics. • Experience in hospitality, travel, or real estate is a strong asset. • Fluent in English; Spanish or French is a plus. • Proficiency with: Google Ads Microsoft Ads Google Analytics (GA4) Google Tag Manager Data Studio / Looker A/B testing tools Landing page optimization
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