Lead Digital Marketing – Islamic, Emirati Banking

🕒 July 15

🇵🇰 Pakistan – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 30%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mashreq

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• Manage the marketing plan and budget for Islamic & Emirati Banking in the UAE • Develop quarterly marketing strategies aligned with business objectives, Shariah principles and guidelines, and approved budgets • Plan and execute integrated 360° marketing campaigns across digital and offline channels • Manage end-to-end New To Bank (NTB) and Existing To Bank (ETB) campaigns, including creative development, media planning, execution, tracking, and optimization • Analyze campaign performance and customer insights to improve results and maximize ROI • Monitor competitor activity and market trends within the Islamic Banking sector • Manage marketing budgets, vendor accruals, and payments in line with Finance and governance policies • Liaise with agencies to execute projects and campaigns • Ensure required permits for marketing promotions are in place • Develop digital marketing strategy based on UAE customer insights, supply and demand, and competition • Plan and execute social media, web, SEO/SEM, display advertising, and database marketing • Track, measure, and report digital campaign performance and month-on-month KPIs • Identify trends and insights and optimize media plans, spend, creatives, and performance • Collaborate with Product, Operations, Technology, Finance, Compliance, Analytics, Digital, and PR teams • Ensure service, operations, backend, fulfillment, and tracking readiness before campaign launch • Ensure compliance with operational risk, compliance policies, local regulatory standards, and Shariah governance requirements

🎯 Requirements

• Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns • Excellent written and verbal English communication skills • Strong expertise in banking products marketing with proven track records • Creative thinking, strong ideation, people communication, relentless execution, and attention to detail • Proven ability to leverage external agencies and alliance partners • Proven track record in conceptualizing, developing, and executing digital marketing campaigns • Minimum 4–7 years of relevant experience • Relevant experience in Islamic banking products • Experience working at a global financial or technology company, or collaborating directly or remotely with an international organization in a similar domain, is an added advantage • Experience working for the UAE market is a plus • Bachelor’s degree • Proficiency in Arabic or ability to communicate effectively in Arabic is an added advantage