Head of Growth Marketing

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Mate academy

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

👥 B2C

Education • B2C

Mate academy is a tech education provider focused on helping people break into technology careers through training, courses, and career support. The website content and career-focused features (candidate and employee logins, recruitment messaging) indicate the company's emphasis on education and job placement for individuals seeking tech roles. The site also uses standard cookie and analytics practices.

📋 Description

• Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets • Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights • Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level • Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps • Own product growth strategy and align it with business goals • Lead, mentor, and grow the creative and user acquisition teams • Build scalable growth processes, experimentation frameworks, and OKR cycles • Own budget allocation, scaling roadmap, and identification of new channels and markets • Drive cross-functional alignment with product, marketing, and analytics

🎯 Requirements

• 4+ years of user acquisition or growth manager experience in a product company • Having management experience or being ready to lead a team • Proven track record of scaling Meta ads with a budget of $1M+ • Experience with subscription-based products targeting Tier 1 markets • Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise • Builder mindset; comfortable scaling from scratch • Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics • Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance • Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth • English — upper-intermediate level or higher

🏖️ Benefits

• Freedom to build. No micromanagement. No politics. No fluff • Top-tier team. You’ll work with proven operators, product thinkers, and creatives • Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go • Above-market salary with an ambitious performance-based bonus system • Unlimited vacation & sick leave • Apple gear, because we don’t believe in slow laptops or slow ambition • Company-paid lunches (because hungry brains don’t build great stuff)