Product Marketing

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🕒 March 4

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Logo of Matia

Matia

1001 - 5000 employees

Founded 1881

⚕️ Healthcare Insurance

🌍 Social Impact

Healthcare Insurance • Healthcare • Social Impact

Matia is a comprehensive care organization focused on supporting the elderly and individuals with disabilities. The organization operates various facilities including residential centers, day care facilities, rehabilitation units, and offers a wide range of services such as home care, psychological support, and specialized healthcare. Matia is dedicated to enhancing the dignity and autonomy of its users by providing personalized services and promoting a sustainable environment for aging and care.

📋 Description

• Own Matia's core positioning, messaging framework, and value proposition across segments and personas; • Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders; • Ensure consistent messaging across all channels and customer touchpoints; • Translate and work with contractors to position into high-impact content including website copy, product pages, blog posts, thought leadership, and technical explainers; • Develop persona-specific content that drives awareness, consideration, and conversion; • Partner with demand generation to align content with campaign strategy and pipeline goals; • Support brand and social media efforts; • Lead product launches end-to-end, coordinating across product, sales, and marketing; • Partner with demand generation on campaigns, content strategy, and pipeline programs; • Build and maintain sales collateral including decks, one-pagers, battlecards, and objection-handling guides; • Conduct ongoing research into buyer needs, market trends, and the competitive landscape; • Develop and maintain competitive positioning and differentiation materials; • Enable the sales team with the tools, training, and content they need to tell a compelling story;

🎯 Requirements

• 4 or more years in product marketing in B2B SaaS; • at least 2 years in a data infrastructure company; • Familiarity with the dbt, Snowflake, Databricks, or broader data tooling ecosystem; • Strong understanding of the modern data stack including warehouses, ETL/ELT, observability, and governance; • Proven ability to translate technical concepts into clear, compelling messaging for both technical and business audiences; • Experience partnering closely with product, sales, partnership and demand generation teams; • Excellent written and verbal communication skills; • Startup experience and comfort with ambiguity and a fast-moving environment;

🏖️ Benefits

• equal opportunity employer

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