Paid Social Specialist

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Maximus

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Healthcare Insurance • Wellness • Pharmaceuticals

Maximus is a company focused on enhancing men's health, particularly through innovative hormone therapies such as testosterone replacement therapy (TRT). They offer a wide range of treatments and products designed to increase testosterone levels, improve performance, and support weight loss and hair regrowth. Utilizing a network of licensed physicians, Maximus provides technology-driven healthcare solutions, including at-home lab tests and prescription protocols, all aimed at optimizing men's wellness. Their services emphasize convenience and accessibility through online consultations and advanced treatment options.

11 - 50 employees

⚕️ Healthcare Insurance

🧘 Wellness

💊 Pharmaceuticals

💰 $10M Series A on 2022-08

📋 Description

• Take end-to-end ownership of campaign setup, management, and optimization across Meta (Facebook/Instagram) and Reddit, transitioning these responsibilities from our current agency partners. • Utilize creative analytics tools to analyze performance and provide data-backed feedback to our Creative Director and design team to build a high-velocity creative pipeline. • Utilize internal analytics and multi touch attribution tools alongside platform data to triangulate performance, understand the customer journey, and make informed budget allocation decisions. • Execute the launch of new channels as we scale, supporting our goal of expanding into multiple channels in 2026. • Assist in the set up and evaluation of A/B testing and conversion lift studies. Future state, 3rd party geo-lift studies • Maintain visible work queues and rigorous reporting standards. You will prepare data for weekly paid media performance reviews to discuss budget shifts and anomalies.

🎯 Requirements

• Deep, hands-on mastery of Meta Ads Manager is non-negotiable. You must have a track record of scaling direct-response accounts in a D2C environment. • Experience managing Reddit Ads and other media channels is highly preferred. • Preferred experience with (or similar tools to) MTA platforms, creative analytics tools, and general analytics dashboards. • You are scrappy. You use the tools in front of you to prove value and are willing to track down the information you need rather than waiting for it to be handed to you. • You base your decisions on numbers and data, not assumptions.

🏖️ Benefits

• Flexible vacation/time-off policies - we manage energy, not time. • Exposure to top-tier leadership and a meritocratic culture where the best ideas win regardless of title. • Opportunity to work with a high-growth, science-backed brand changing the landscape of performance medicine. • Opportunity to make a meaningful impact on people's health and wellness • Fast-paced, entrepreneurial environment with significant growth opportunities • Full Suite: Medical, Dental, Vision, Life Insurance • Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees) • Liquidity of options whenever available