Marketing Director

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McLean & Company

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

🤝 B2B

👥 HR Tech

B2B • HR Tech

McLean & Company is a B2B HR research and advisory firm that provides membership-based services to HR teams, including diagnostic surveys, role-based research, training programs, workshops, guided implementations, and executive coaching. The company helps organizations design and execute HR strategy, talent management, total rewards, learning and development, and HR technology initiatives by combining data-driven insights, best-practice tools and templates, and on-demand advisor support.

📋 Description

• Develop and execute a comprehensive marketing strategy that drives growth, engagement and retention across all channels. • Partner with sales teams to align marketing activities with business goals, ensuring consistent messaging and a strong contribution to revenue growth. • Lead an integrated planning process to ensure campaigns and communications are cohesive across audience segments and touchpoints. • Oversee the development of programs that drive revenue growth across the customer lifecycle, from initial engagement through long-term retention. • Manage marketing performance across the full funnel, optimizing programs based on data, attribution, and revenue impact. • Collaborate with internal partners to design, launch, and evaluate digital campaigns (SEO, SEM, social, and paid media). • Lead messaging and campaign development for research releases, product launches, webinars, and events. • Drive marketing support for McLean & Company events, conferences, and webinars to maximize attendance and engagement. • Lead, mentor, and develop a multidisciplinary marketing team.

🎯 Requirements

• BA/BS degree in Marketing, Communications, or a related field. • 10+ years of progressive marketing experience, including leadership of integrated campaigns across acquisition and engagement. • Proven track record in revenue growth marketing, marketing automation, and digital campaign optimization. • Strong experience managing cross-channel marketing including email, social, events, and web. • Ability to translate complex business priorities into clear marketing strategies and actionable plans. • Analytical mindset with experience measuring marketing performance, interpreting data, and adjusting tactics to improve outcomes. • Exceptional communication and leadership skills, with experience managing teams and collaborating cross-functionally. • Bilingual proficiency in French, Spanish or German is good to have to support our diverse client base across North America and globally.

🏖️ Benefits

• McLean & Company is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.