Integrated Campaign Marketing Manager

🔥 7 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Mendix's careers page, not through a job board

First seen by Remote Rocketship 7 minutes ago

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Logo of Mendix

Mendix

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 $25M Series B on 2014-01

Consulting • Healthcare • Manufacturing

Mendix is a leading enterprise low-code application development platform recognized by Gartner's Magic Quadrant 2024. It allows enterprises to accelerate application development and delivery using AI-enhanced features. Mendix offers a visual IDE called Studio Pro, which simplifies complex tasks and automates routine processes. The platform supports IT governance, compliance, and digital transformation strategies. Mendix helps organizations optimize legacy investment and create exceptional customer experiences across industries like financial services, manufacturing, and retail. It also provides robust integration capabilities and collaboration with strategic partners like AWS and Red Hat.

📋 Description

• Lead the strategy, planning, execution, and optimization of high-impact integrated brand and marketing campaigns • Translate brand, business, and go-to-market priorities into campaign strategies, audience journeys, and activation plans • Define campaign objectives, audiences, personas, messaging, channels, KPIs, and measurement plans • Lead cross-functional campaign teams across Brand, Content, Product Marketing, Digital, Web, Social, Field Marketing, and Marketing Operations • Plan, launch, manage, and optimize paid campaigns across LinkedIn, Google Ads, and other digital channels • Develop audience targeting strategies and test campaign assets, messaging, offers, and formats • Manage paid media agencies and external vendors, including briefs, deliverables, budgets, timelines, and performance expectations • Build integrated campaign plans and manage milestones, dependencies, approvals, and deliverables • Establish measurement frameworks, analyze campaign performance, and identify optimization opportunities • Translate campaign and media results into insights and recommendations for stakeholders and leadership

🎯 Requirements

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