SEO Strategist

🕒 April 3

🇺🇸 United States – Remote

💵 $66.8k - $80.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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MERGE

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Marketing • Technology • Healthcare

MERGE is a company that merges storytelling and technology to promote health, wealth, and happiness across the globe. By combining creative strategies, technology innovation, and performance marketing, MERGE creates emotional connections and leverages technology to drive sustainable growth. The company works with clients in various sectors, including healthcare, financial technology, and consumer services. Known for their long-lasting partnerships, MERGE utilizes a diverse talent pool to deliver creative, technological, and data-driven solutions to achieve tangible results for their clients.

📋 Description

• Be the primary architect of a client’s digital growth, balancing high-level visionary planning with hands-on execution. • Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings. • Conduct keyword research to identify high-potential target keywords and optimize website content accordingly. • Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility. • Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability. • Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs). • Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings. • Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content to improve website health and performance. • Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms. • Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue. • Understandably communicate complex SEO concepts to clients, ensuring transparency and trust. • Collaborate with cross-functional teams to implement SEO recommendations and ensure optimization efforts align with overall marketing goals. • Weigh the complex needs and limitations of a client environment when making strategic recommendations. • Be accountable for the organic growth performance of your clients, adjusting strategies to achieve positive outcomes. • Manage daily customer deliverables autonomously while collaborating with the team for support as needed. • Easily spot trends and outliers to build coherent narratives based on data. • Communicate with authority and understanding about SEO and digital marketing strategy both internally and externally.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 5+ years of proven experience in SEO • Agency experience required • Experience with healthcare and pharmaceutical clients a plus • In-depth knowledge of search engine algorithms and ranking factors • Solid understanding of technical SEO as well as on-page and off-page optimization techniques, and keyword research • Experience with site launch activities and collaborating with development teams • Understanding of HTML, JSON-LD Schema, various CMS platforms, and site functionality • Proficiency with SEO tools and programs (e.g., SEMRush, Screaming Frog, etc.) • Ability to enhance client performance with innovative strategies and recommendations • Expertise in website analytics tools (e.g., Google Analytics, Google Search Console) • Excellent communication skills, capable of clearly explaining complex issues to both internal teams and clients • Strong analytical skills and ability to interpret data to drive actionable insights • Ability to craft compelling stories based on data • Ability to multitask and prioritize in a fast-paced environment • Creative problem-solving skills and a proactive approach to reputation management challenges

🏖️ Benefits

• Medical • Dental • Vision • Life Insurance • 401K • Lifestyle Spending Account • Employer Paid Life & Disability Insurance • Flexible Time off & Holidays