Demand Generation

Job not on LinkedIn

🕒 4 days ago

🇺🇸 United States – Remote

💵 $150k - $225k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Metabase

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 $30M Series B on 2021-05

SaaS • B2B • Enterprise

Metabase is a self-service business intelligence and analytics platform designed to make data exploration and dashboard creation accessible to everyone. It offers a variety of features including a visual query builder, SQL editor, and analytics dashboards that enable non-technical users to build their own dashboards and analyze data. Metabase supports embedded analytics and integrates with numerous data sources, providing fast, flexible customer-facing analytics. It is available in both open-source and paid enterprise versions. The platform emphasizes usability with a friendly UX, empowering organizations to democratize access to data and insights.

📋 Description

• Develop and maintain a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others • Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning • Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next • Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there • Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates • Run programs across a wide range of formats — newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships • Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience • Manage budgets and allocate spend across the portfolio based on performance and learning goals • Define KPIs for every program before it launches — and hold yourself accountable to them • Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales • Synthesize results into clear, actionable learnings: what worked, what didn't, what to do next, and what to kill • Develop a compounding library of learnings that makes each new test smarter than the last

🎯 Requirements

• Proven experience running multi-channel marketing campaigns in a B2B SaaS environment, with clear ownership of performance outcomes • A structured, experimental mindset: you define success before you start, and you know how to isolate variables to get a clean signal • Hands-on experience with paid channels (Meta, Reddit, LinkedIn, or similar), email platforms, and campaign reporting tools • Strong project management skills — you can coordinate copy, creative, approvals, and launch logistics across multiple programs simultaneously without dropping the ball • Comfort with ambiguity: many of the channels you'll test won't have a playbook yet, and you'll need to write it • Strong written communication skills — not just for briefing creative, but for synthesizing and sharing what you've learned • Bonus: experience marketing to technical audiences (developers, data engineers, analysts) • Bonus: familiarity with the data and analytics tools landscape

🏖️ Benefits

• fully employer-covered medical, dental, and vision insurance (with 75% coverage for dependents) • a 401(k) with employer match available to enroll after the first 30 days • flexible and unlimited paid time off including sick time • an asynchronous, remote-first environment