Lifecycle Marketing Manager

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MetaMask

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

₿ Crypto

🌐 Web 3

💳 Fintech

Crypto • Web 3 • Fintech

MetaMask is a leading self-custodial crypto wallet that serves as a gateway to blockchain applications. Available as a browser extension and mobile app, it enables users to track and manage their web3 assets securely and conveniently. With features such as buying, selling, staking, and bridging crypto tokens, MetaMask empowers over 100 million users worldwide to control their digital assets and interact on the decentralized web with privacy and security.

📋 Description

• Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc) • Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention) • Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results) • Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences.

🎯 Requirements

• 4-8 years of experience in lifecycle marketing • Excellent project management skills to manage multiple experiments at different points in their development • Practical experience executing in CEP systems such as Braze • Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset • Self starter who is data-driven, results-oriented and customer-obsessed • Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand • Web3 experience will be a bonus.

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements • Professional development