Manager, Product Marketing

Job not on LinkedIn

July 30

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

+18 more states

🌵 Arizona – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🌾 Nebraska – Remote 🗻 New Hampshire – Remote 🌲 North Carolina – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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MetaSource

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SaaS • Finance • Government

MetaSource is a digital transformation company specializing in intelligent document processing (IDP) and AI-driven process management. The company offers a range of services designed to automate and streamline business processes, including digital mailrooms, document management, compliance services, and business process automation solutions. With over 30 years of experience, MetaSource serves a variety of industries including financial services, government, healthcare, and transportation. Its solutions help organizations reduce manual tasks, improve efficiency, and achieve regulatory compliance, making business operations more efficient and cost-effective.

501 - 1000 employees

☁️ SaaS

💸 Finance

🏛️ Government

📋 Description

• MetaSource is seeking a dynamic and results-driven Manager of Product Marketing responsible for creating differentiated product positioning, compelling messaging, and effective go-to-market strategies that generate demand and revenue growth. • The ideal candidate will act as a bridge between Strategic Marketing and Product Development in one of the following areas: Enterprise Technology (SaaS, PaaS); Public Sector (SLED) and Citizen Experience; Financial and Mortgage Services; and or Business Process Outsourcing Solutions (BPaaS, AP, HR). • This leader will drive operational efficiency in marketing processes and elevate brand awareness across our target industries. • Own the development of product positioning, value propositions, and competitive messaging to ensure clear differentiation in the market. • Drive demand generation and customer engagement to achieve growth targets for productized solutions. • Serve as the critical link between identified market demand and internal product development, ensuring our offerings evolve to meet high-potential market opportunities. • Influence product roadmap decisions by providing timely market intelligence and feedback. • Develop sales enablement materials to help sales teams articulate value and close more deals. • Deliver training to ensure consistent, high-impact messaging across all sales channels. • Monitor product performance, market shifts, and competitive trends to adjust marketing strategies and enhance product-market fit. • Support business development efforts with campaigns that target high-value industry verticals. • Orchestrate cross-functional launch plans for new products or services, including messaging, content creation, campaign design, and performance measurement. • Ensure GTM strategies support scalable, repeatable growth. • Own marketing automation systems, lead management workflows, campaign execution, and reporting. • Ensure operational efficiency and data accuracy that enables marketing teams to measure ROI and make informed decisions. • Lead efforts to build awareness, shape perception, and generate demand through targeted advertising, digital campaigns, and public relations. • Oversee content strategy, brand messaging, and agency/vendor relationships. • Collaborate with Sales, Product, Client Success, and Executive Leadership to ensure alignment of marketing initiatives with business objectives. • Participate in strategic planning and drive marketing’s contribution to revenue. • Leverage customer insights, testimonials, case studies, and satisfaction metrics to inform marketing strategies and reinforce MetaSource’s value in the market. • Ensure customer-centricity in all messaging and campaign initiatives. • Recruit, mentor, and develop a results-oriented marketing team. • Foster a culture of accountability, creativity, and continuous improvement in line with MetaSource’s values and mission.

🎯 Requirements

• 5 to 7 years of marketing experience, with at least 2 years focused on product marketing • Bachelor’s degree in Marketing, Business, Communications, or related field • Experience leading projects or mentoring junior staff; prior management experience preferred • Exposure to B2B services, SaaS, or solution-based industries • Strong understanding of positioning, messaging, Go To Market strategy, and sales enablement • Skilled in CRM and marketing platforms (e.g., HubSpot, Salesforce); comfortable with performance metrics and automation tools • Ability to align marketing initiatives with business objectives and revenue goals • Experienced working across Product, Sales, Client Success, and Executive teams • Strong communicator with ability to simplify complex concepts and convey value • Highly organized, self-directed, and accountable for driving measurable outcomes