Email & Lifecycle Marketing Manager

Job not on LinkedIn

🔥 8 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MGID

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

📣 Marketing

💰 Venture Round on 2009-11

Marketing • Advertising • Digital Media

MGID is a global leader in native advertising, providing cutting-edge solutions for advertisers and publishers to drive revenue growth. As a pioneer in the field, MGID offers an all-in-one platform for monetization, audience acquisition, and engagement, reaching up to a billion people globally each month. The company is committed to redefining digital media and aiding brands in generating meaningful engagement with consumers through high-quality creatives and programmatic advertising strategies.

📋 Description

• Develop and continuously improve MGID's global email marketing strategy • Plan and execute communication across lead nurturing, client activation, product adoption, retention, reactivation, upsell and cross-sell, product announcements, educational communication, newsletters, webinars and events, and regional and global marketing campaigns • Build communication journeys for Advertiser and Publisher audiences and other relevant MGID audiences • Define and monitor email and lifecycle marketing performance • Track delivery rate, open rate, CTR, reply rate, unsubscribe rate, conversion rate, activation, reactivation, and engagement by audience and lifecycle stage • Run experiments around subject lines, messaging, content, timing, frequency, segmentation, personalization, and automation logic • Analyze results and recommend improvements • Build and optimize automated marketing workflows using HubSpot and other available tools • Create automated nurture sequences, trigger-based campaigns, lifecycle communication, event communication, re-engagement flows, client activation journeys, inbound follow-up workflows, and behavioral communication • Work with Sales, Operations, and other stakeholders when CRM structure, integrations, or data architecture changes are required • Develop audience segmentation based on lifecycle stage, client type, geography, industry, product interest, previous activity, campaign engagement, behavioral signals, and commercial potential • Improve communication relevance through personalization and granular audience targeting • Support automation of MGID's inbound flows for Publishers and Advertisers • Improve lead follow-up, lead nurturing, segmentation, qualification, automated communication before Sales engagement, communication after initial Sales contact, and re-engagement of unconverted leads

🎯 Requirements

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation • Strong hands-on email marketing experience in a B2B environment • Experience building automated and trigger-based marketing journeys • Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties and campaign automation • Experience with lifecycle marketing, lead nurturing, activation, retention or reactivation programs • Strong understanding of segmentation, personalization, and behavioral communication • Strong analytical skills and ability to optimize communication based on data • Ability to independently identify opportunities and turn them into marketing initiatives • English proficiency at Upper-Intermediate level or higher • Experience with global or multi-market campaigns is a plus • Ability to work cross-functionally with Product Marketing, Content, Design, Sales, and regional teams is a plus • Experience with AI tools and LLM-based marketing automation is a plus • Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks is a plus • Experience with B2B SaaS, AdTech, MarTech, or other global B2B environments is a plus • Experience with multichannel lifecycle marketing is a plus • Understanding of lead scoring, behavioral signals, segmentation, and database hygiene is a plus • Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements is a plus • Experience with campaign localization, A/B testing, and lifecycle marketing documentation is a plus

🏖️ Benefits

• Remote work arrangement • Opportunity to work with global email marketing and lifecycle communication • Work with cross-functional teams and regional teams • Exposure to AI tools and LLM-based marketing automation • Work with HubSpot, Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, and webhooks