Paid Social Specialist

🔥 5 minutes ago

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Logo of Milan Laser Hair Removal

Milan Laser Hair Removal

1001 - 5000 employees

Founded 2012

💄 Beauty

🧘 Wellness

⚕️ Healthcare Insurance

💰 Venture Round on 2023-02

Beauty • Wellness • Healthcare Insurance

Milan Laser Hair Removal is the largest laser hair removal company in the nation, specializing exclusively in providing safe and effective laser hair removal treatments. Founded by board-certified medical doctors, Milan offers an Unlimited Package™, ensuring that clients receive all the treatments they need for a single affordable price, without any recovery downtime. With over 380 locations across 37 states, Milan Laser aims to make permanent hair removal accessible and convenient for everyone, featuring tailored technology for various skin types and hair colors.

📋 Description

• Manage and optimize paid social campaigns across platforms including Meta, TikTok, Reddit, Snapchat, and Pinterest • Monitor and adjust budgets, bidding strategies, audience segmentation, and campaign structures to improve performance • Track key performance metrics including CPL, CPA, ROAS, CTR, and conversion rates • Implement real-time optimizations to maximize efficiency and growth outcomes • Analyze paid media performance data to identify trends, opportunities, and optimization recommendations • Utilize tools such as Google Analytics (GA4), Meta Ads Manager, Milans Media Mix Model (MMM), and channel-native reporting platforms • Translate complex performance data into clear, actionable insights for leadership and stakeholders • Develop reports that support strategic decision-making and campaign planning • Contribute to testing roadmaps across audiences, bidding strategies, creative formats, and campaign structures • Evaluate new platform features, automation capabilities, and emerging advertising opportunities • Document test results and share learnings to support continuous improvement and scalability • Partner with creative and influencer teams to ensure paid assets are properly planned, trafficked, and launched • Provide performance-based insights that help inform creative strategy and asset development • Collaborate with marketing, analytics, and growth teams to align campaigns with broader business objectives • Connect campaign results to actionable recommendations that improve future performance

🎯 Requirements

• 3+ years of experience in marketing, digital media, or a related field • 2+ years of hands-on paid social experience • Strong experience with paid social platforms, including Meta, TikTok, and Reddit • Familiarity with platforms such as Snapchat, Pinterest, Google Ads, Search Ads 360 (SA360), and Google Analytics is preferred • Experience managing lead generation campaigns is a plus • A curious, analytical mindset with the ability to turn data into actionable insights • Confidence communicating campaign performance, recommendations, and learnings to stakeholders and leadership • Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent professional experience

🏖️ Benefits

• Medical, dental, vision, disability and life insurance within 30 days • Unlimited PTO - work with your manager and take time as needed • 6 Paid holidays • $50 cellphone stipend paid out monthly • 401k retirement plan with vested 4% employer match after 90 days • Career advancement opportunities + Culture/environment • Employees and their spouse or legal partner receive free laser hair removal services

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