Performance Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mindly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🏥 Healthcare

🧘 Wellness

🏪 Marketplace

💰 $2M Seed Round - Mindly on 2023-12

Healthcare • Wellness • Marketplace

<Mindly> Mindly is a Ukrainian online mental health platform that connects clients with licensed psychologists and therapists. The service provides web-based client and therapist dashboards, supports remote/online therapy sessions, appointment management, client messaging, reviews, and gift certificates. Mindly focuses on improving mental wellbeing by helping clients find suitable specialists and enabling psychologists to grow their practices and organize online work; the platform lists thousands of psychologists and has served over a million clients.

📋 Description

• Own and scale paid acquisition strategy across Meta, Google, and TikTok • Drive international expansion through market research, go-to-market strategies, new-market launches, economic validation, and scaling • Build, hire, and develop a high-performing performance marketing team • Test hypotheses across markets, audiences, channels, creatives, and funnels • Collaborate with Creative, Design, and Analytics on experiments, analysis, and execution • Partner with the Product Team to connect marketing insights with product strategy, customer experience, and growth • Work directly with co-founders on growth, market expansion, investment priorities, and the performance marketing roadmap • Define processes and establish how the performance marketing function operates

🎯 Requirements

• 3+ years of hands-on performance marketing experience • Proven track record scaling paid acquisition on Meta and Google Ads; TikTok is a plus • Strong understanding of CPM, CPC, CTR, ROAS, CAC, and hook rate, and their connection to product metrics • Experience managing budgets and making prioritization decisions across channels • Analytical mindset and comfort digging into data independently • Confident use of AI tools to improve personal and team workflow • Proactive and hands-on approach with ownership of the whole function • Ideally located in the CET or EET time zone • Nice to have: experience launching and scaling new markets • Nice to have: experience building or managing a performance marketing team

🏖️ Benefits

• 20 days of paid vacation (flexible with days off) • Therapy on Mindly • Competitive salary • Remote-first work arrangement