Product Marketing Manager

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Mindly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🏥 Healthcare

🧘 Wellness

🏪 Marketplace

💰 $2M Seed Round - Mindly on 2023-12

Healthcare • Wellness • Marketplace

<Mindly> Mindly is a Ukrainian online mental health platform that connects clients with licensed psychologists and therapists. The service provides web-based client and therapist dashboards, supports remote/online therapy sessions, appointment management, client messaging, reviews, and gift certificates. Mindly focuses on improving mental wellbeing by helping clients find suitable specialists and enabling psychologists to grow their practices and organize online work; the platform lists thousands of psychologists and has served over a million clients.

📋 Description

• Build and optimize user funnels and landing pages to maximize conversions. • Launch and continuously improve user journeys — from ad creative through landing pages/funnels to app onboarding. • Drive structured experimentation (A/B tests, messaging, UX, and page/funnel iterations) to increase conversion and reduce user friction. • Monitor key funnel metrics, identify drop-off points, conduct deep-dive analyses, and translate insights into impactful improvements. • Research new markets, identify growth opportunities, and support GTM and scaling across both emerging and established markets. • Collaborate closely with both founders, Product, Marketing, Analytics, and AI Content teams.

🎯 Requirements

• Experience in Growth, Product Marketing, or a similar growth-focused role (B2C app experience is a plus). • Hands-on experience with funnels and landing pages using no-code or automated funnel-building tools. • Strong experience generating, prioritizing, and validating growth hypotheses through A/B testing, user interviews, and other experimentation methods. • Strong analytical mindset with experience using tools such as Mixpanel, Tableau, or similar BI and analytics platforms to build dashboards and derive actionable insights. • Experience collaborating with Product, User Acquisition, Marketing, and Content teams in cross-functional environments. • Comfortable working in fast-paced, ambiguous environments, taking initiative, and building processes from scratch. • A deep understanding of user behavior, customer psychology, and data-driven decision-making.

🏖️ Benefits

• 20 working days of paid vacation • Flexible with days off