Product and Services Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🇫🇷 France – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

👻 Ghost score 15%

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Mind Partners France

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

💼 Consulting

🍽️ Food & Beverage

🏥 Healthcare

Consulting • Food & Beverage • Healthcare

Mind Partners France is a Paris- and London-based executive search and recruitment firm offering bespoke hiring and leadership advisory services across France, the UK and Europe. The firm specializes in Top Management and Executive Search, sourcing senior managers and rare experts via direct approach, and provides diagnostic and performance programs to improve engagement and organizational effectiveness. It also supports private equity funds and portfolio companies with identification of leaders, leadership structuring, organizational change and independent director placements across multiple sectors including hospitality, luxury, legal, real estate, healthcare, digital/IT, industry, retail, food & beverage and ESG.

📋 Description

• Conduct in-depth market analysis and competitive intelligence across the EMEA region • Conduct customer interviews, collect feedback, and identify customer personas, Ideal Customer Profiles, pain points, and use cases • Develop deep understanding of AEC, manufacturing, and infrastructure industries • Define and maintain Ideal Customer Profiles and buyer/user personas • Define positioning and value proposition • Transform features into benefits and define messaging • Contribute to offer structuring and packaging, including bundles and pricing • Align Marketing, Services, and Sales teams on messaging • Build and execute multichannel go-to-market plans with Services, Sales, and Marketing • Support sales enablement with battle cards, success stories, sales training materials, and email templates • Support brand and demand generation through messaging briefs, offering frameworks, and content for brochures, websites, campaigns, and webinars • Promote products and services • Define and monitor key metrics • Manage feedback loops to refine the go-to-market approach • Communicate results and insights internally to influence the roadmap • Work with Services teams to evaluate, harmonise, and develop service offers aligned with market needs, technical insights, and partner ecosystems • Continuously evolve the EMEA products and services portfolio

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Communication or related field • 2 to 5 years of experience in Product Marketing in a SaaS environment • Experience leading end-to-end positioning and go-to-market strategy • Experience tailoring messaging to key customer segments and personas • Experience enabling teams with a differentiating narrative • Experience continuously refining messaging based on field feedback • Mastery of HubSpot, Canva, WordPress, NetSuite, Airtable, Miro, internal communications tools, MS SharePoint, and Outlook

🏖️ Benefits

• Lead strategic marketing initiatives with real business impact • Work with teams across Europe to help transform a locally-led marketing organisation into a global center of excellence • Influence product positioning and go-to-market across European markets • Collaborate cross-functionally and align key teams around a shared vision • Impact the built environment through digital transformation in AEC, manufacturing, and infrastructure sectors • Join a fast-growing, mission-driven organisation backed by Monnoyeur

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