Product Marketing Manager

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MISTRAS Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚡ Energy

🤝 B2B

☁️ SaaS

Energy • B2B • SaaS

MISTRAS Group is a global provider of asset protection, non-destructive testing (NDT), and integrity management solutions that help industrial operators anticipate risk, ensure safety, and optimize asset performance. The company delivers field inspection services, in‑lab testing, engineering consulting, pipeline integrity services, condition-monitoring hardware and software (including asset performance management platforms and PCMS®), and turnkey mechanical integrity programs across energy, industrial, and infrastructure sectors. MISTRAS combines advanced sensors, robotic and unmanned inspection systems, accredited laboratory capabilities, and data intelligence to provide predictive analytics, regulatory compliance support, and reliability improvements for critical assets.

📋 Description

• Define and execute comprehensive go‑to‑market plans for product launches and solution enhancements. • Operate as a true self‑starter—identifying gaps, building plans independently, and driving initiatives forward with minimal oversight. • Develop clear positioning, messaging, and value propositions for both technical and executive audiences. • Own end‑to‑end development of marketing assets, including presentations, product sheets, case studies, landing pages, and digital content. • Design visually compelling materials using modern graphic design tools, maintaining a high standard of brand consistency and professionalism. • Partner with demand generation to execute integrated, multi‑channel campaigns. • Build and manage email marketing programs, including campaign strategy, segmentation, and performance optimization. • Develop automated nurture streams that move prospects through the funnel and generate measurable pipeline impact. • Conduct market research, competitive analysis, and voice‑of‑customer interviews. • Translate complex technical concepts into clear, compelling messaging tailored to defined personas. • Work closely with product management and engineering to align product development with market needs. • Champion the MISTRAS brand and acoustic emissions product offering through trade shows, webinars, and industry engagement.

🎯 Requirements

• 7+ years of product marketing experience in B2B industrial, instrumentation, or technology environments. • Demonstrated self‑starter with a track record of independently driving initiatives from concept through execution.

🏖️ Benefits

• Equal employment opportunity • Smoking is prohibited in all indoor areas of the Company