Senior Paid Search Buyer

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October 23

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Modern.ai

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SaaS • Artificial Intelligence • eCommerce

Modern. ai is a SaaS data and analytics platform that helps brands and marketers centralize marketing and sales data, generate real-time insights, and optimize campaigns to improve ROI. The platform combines AI-powered features — including an AI advisory "Scorecard", conversational Modern Chat, and automated reports for advertising, cohorts, creative performance, and Amazon selling — with agency services to deliver strategic recommendations and execution. It integrates with major ad networks, e-commerce platforms (Shopify, Amazon), and analytics sources so businesses can track performance, analyze customer lifetime value, and optimize conversions from one dashboard.

11 - 50 employees

☁️ SaaS

🤖 Artificial Intelligence

🛍️ eCommerce

📋 Description

• Plan, launch, and manage paid search campaigns across branded and non-branded search, Google Shopping, Performance Max, and YouTube-only campaigns. • Continuously monitor and optimize campaigns to improve CTR, CPA, ROAS, and overall efficiency against brand-specific KPIs. • Leverage Modern.AI and platform data to make data-driven decisions that enhance campaign performance and scalability. • Execute structured testing strategies across keywords, ad copy, and creative assets to drive continuous performance improvement. • Analyze campaign data daily to identify trends, inefficiencies, and new opportunities. • Deliver clear, actionable performance insights to Growth Strategists and Media Directors to inform overall account strategy. • Maintain rigorous documentation of campaign changes, test results, and learnings to ensure consistent cross-team knowledge sharing. • Partner with Growth Strategists, Creative Teams, and Media Buyers to align paid search performance with broader full-funnel strategies. • Communicate clearly and consistently with internal team members to ensure deadlines, budgets, and performance goals are met. • Manage campaigns across 15+ brands simultaneously with precision, consistency, and attention to detail. • Follow established internal processes for campaign setup, tracking, and reporting while proactively implementing improvements to enhance efficiency. • Ensure campaign structures and naming conventions meet internal quality and scalability standards. • Stay current on Google Ads platform updates, bidding strategies, and automation tools, integrating new features to gain competitive advantage. • Share insights and learnings from testing across brands to help the agency continually refine its search methodology. • Identify opportunities for incremental growth through new campaign types, audience segments, or platform features. • Paid search campaigns that consistently meet or exceed ROAS and spend targets across multiple brands. • Smooth internal communication and coordination across strategy, creative, and analytics teams. • Documented testing frameworks that drive measurable performance gains. • Reliable execution that builds internal confidence in paid search as a growth channel.

🎯 Requirements

• 3+ years of hands-on experience managing paid search campaigns for e-commerce brands. • Proven success managing branded and non-branded search, Google Shopping, Performance Max, and YouTube campaigns. • Experience utilizing AI tools for identifying new keyword and messaging opportunities • Strong analytical and technical skills with deep familiarity with Google Ads Manager, GA4, and tracking integrations. • Demonstrated case studies or examples of prior campaign success and optimizations. • Experience managing multiple accounts and large budgets simultaneously. • Excellent communication and organizational skills — proactive, detail-oriented, and team-driven. • A growth mindset and eagerness to experiment, learn, and evolve with the digital advertising landscape.

🏖️ Benefits

• Unlimited PTO • Chance to grow in a great team!