Demand Generation Specialist

🕒 4 days ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟢 Junior

📈 Performance Marketing

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ModMed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

ModMed is a healthcare technology company that provides specialty-specific electronic health record (EHR) software, practice management, revenue cycle management, analytics, and patient communication tools for medical practices. Their platform integrates AI-powered features—like ModMed Scribe—for clinical documentation, workflow automation, billing assistance, and patient engagement to help specialty physicians streamline operations and improve efficiency. ModMed focuses on serving specialty practices (dermatology, ophthalmology, gastroenterology, orthopedics, OBGYN, etc. ) with onboarding, support, and integrations (FHIR API, telehealth, payment processing).

📋 Description

• Partner closely with the Demand Generation Manager to coordinate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are synchronized and ready for launch • Depending on your assigned segment, you will either develop strategies that prioritize task automation for resource-constrained small practices (Key Segment) or address more complex objectives like multi-site optimization, TCO, and staff retention (Strategic Segment) • Assist in driving project timelines and keeping cross-functional teams like Creative, Operations, and Content perfectly aligned on upcoming deliverables • Own the day-to-day tracking of marketing campaign performance metrics across the entire demand generation funnel, including MQLs, SALs, SQLs, and Pipeline • Compile weekly and monthly performance reports, identifying key trends and providing initial observations to help optimize our marketing spend • Maintain excellent data hygiene within our CRM and marketing automation platforms to guarantee reporting accuracy • Support overall budget tracking and vendor management tasks while organizing internal documentation, campaign calendars, and creative brief repositories • Schedule and prepare for weekly segment meetings, which includes collaborative agenda setting and capturing actionable next steps • Attend strategic meetings for both segments and act as a central liaison between the Demand Gen and Sales Development teams to keep lead follow-up processes running seamlessly • Stay updated on ModMed’s evolving product offerings to effectively articulate how our technology solves specific buyer pain points—whether providing "time-back" solutions for independent doctors or driving efficiency and positive staff environments for multi-site groups.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 1–3 years of hands-on experience in a marketing or similar role • Required familiarity with Excel or Google Sheets; prior exposure to Salesforce is considered a strong plus • Robust organizational skills, attention to detail, and a proven ability to successfully manage multiple tasks at once • A natural curiosity for discovering "the why" behind data and numbers, paired with an eagerness to learn data-driven decision-making.

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution • 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep. • Generous Paid Time Off and Paid Parental Leave programs • Company paid Life and Disability benefits • Flexible Spending Account and Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities; dog-friendly HQ (US) • Hybrid office-based roles and remote availability for some roles • Weekly catered breakfast and lunch • Treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.