Specialty Marketing Manager

🕒 January 26

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

ModMed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

ModMed is a healthcare technology company that provides specialty-specific electronic health record (EHR) software, practice management, revenue cycle management, analytics, and patient communication tools for medical practices. Their platform integrates AI-powered features—like ModMed Scribe—for clinical documentation, workflow automation, billing assistance, and patient engagement to help specialty physicians streamline operations and improve efficiency. ModMed focuses on serving specialty practices (dermatology, ophthalmology, gastroenterology, orthopedics, OBGYN, etc. ) with onboarding, support, and integrations (FHIR API, telehealth, payment processing).

📋 Description

• Develop and own specialty segment strategies, segmentation models, and prioritized growth plans • Create specialty-specific messaging frameworks, segment narratives, and value propositions to ensure resonance with provider audiences • Build and execute specialty-level campaigns designed to generate new pipeline and expand existing accounts • Partner with Sales and Customer Success teams to improve specialty selling confidence, pipeline acceleration, and win rates • Develop specialty-specific customer proof points, case studies, and reference programs to support the buyer journey • Track and measure specialty campaign performance and revenue impact to continuously refine marketing motions • Lead complex communications across Sales, Product, and Executive leadership to align on GTM strategy and navigate trade-offs between competing priorities • Identify high-revenue specialty opportunities and translate complex clinical or practice challenges into commercially resonant value narratives

🎯 Requirements

• Bachelor’s degree required; Master’s degree (MBA, MPH, or MS in Marketing/Analytics) preferred • 4+ years of professional B2B marketing experience, preferably in SaaS, Healthcare Tech, or MedTech • Proven experience building segment, ICP, or specialty-specific GTM strategies and messaging frameworks • Experience in medical specialties or Revenue Cycle verticals (e.g., Derm, Plastics, GI, Ortho) is highly preferred • Demonstrated success partnering directly with Sales and Customer Success to impact pipeline creation and revenue outcomes • Experience with CRM and Marketing Automation (Salesforce, HubSpot/Marketo) as well as GTM analytics/intent platforms (DemandBase, 6sense, Qlik) • Strong financial and commercial understanding, including funnel conversion, CAC/LTV, and segment performance tracking • Ability to influence executive stakeholders without direct authority and align multiple business units on a unified specialty narrative

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution • 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation • After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep • Generous Paid Time Off and Paid Parental Leave programs • Company paid Life and Disability benefits • Flexible Spending Account, and Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities; dog-friendly HQ (US) • Hybrid office-based roles and remote availability for some roles • Weekly catered breakfast and lunch • treadmill workstations, Zen, and wellness rooms within our BRIC headquarters