Senior Manager, Growth Marketing

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November 5

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Momentum

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Fintech • B2C • Finance

Momentum is one of the largest providers of alternative financial solutions in North America, with over 40 years of lending experience and a significant presence across the continent. The company serves more than 1. 6 million customers annually through a broad range of financial services including cash advances, installment loans, cheque cashing, prepaid cards, and money transfers. With over 420 branches and a strong focus on closing the gap between individuals and their financial goals, Momentum aims to deliver accessible and effective financial products to a diverse range of consumers.

51 - 200 employees

Founded 2015

💳 Fintech

👥 B2C

💸 Finance

📋 Description

• Lead U.S. customer acquisition through affiliate partners and ping tree networks — launch, test, and scale high-performing lead generation initiatives. • Develop and implement new integration processes with affiliate partners and lead networks — including API connections that streamline data exchange and integrate directly into the digital application flow. • Develop and execute integrated, multi-channel marketing campaigns (email, web, direct mail, etc.) focused on retention, reactivation, and expansion. • Increase active customers and product adoption through data-driven campaigns using OBTM, direct mail, and other owned channels. • Use customer segmentation, lifecycle insights, and behavioral data to deliver personalized communications that drive conversion. • Analyze performance metrics to identify trends, optimize channel mix, and refine growth strategies in real time. • Conduct A/B testing to continuously improve campaign effectiveness, cost of acquisition, and ROI. • Partner cross-functionally with analytics, creative, and product teams to ensure alignment and maximize impact.

🎯 Requirements

• Bachelor's degree or higher in Marketing, Business Administration, Mathematics or a related field. • 5+ years of progressive marketing experience in growth, performance or lifecycle marketing. • Experience with affiliate and ping tree marketing strongly preferred • Prior experience in financial services or money service businesses (MSBs) is a strong asset • Technical Proficiency: Experience with CRM systems, marketing automation tools, affiliate tracking platforms, and performance analytics dashboards. • Omni-Channel Leadership: Hands-on experience with OBTM, direct mail, affiliate, and performance marketing programs. • Industry Experience: Background in financial services or sub-prime lending, with familiarity navigating its regulatory and marketing challenges. • U.S. Marketing Expertise: Demonstrated success leading growth marketing initiatives targeting U.S. consumers, with a deep understanding of media mix and compliance nuances. • Data-Driven Mindset: Skilled at interpreting complex data, identifying actionable insights, and driving data-informed decision-making. • Collaborative Approach: Strong communicator who builds effective relationships and leads cross-functional teams across markets.

🏖️ Benefits

• Discretionary Annual Bonus: Enjoy the opportunity for a discretionary bonus based on individual performance and company success. • Comprehensive Benefits: Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges. • Retirement Plans: Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul. • Hybrid Work Environment: Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day. • Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions.