Product Marketing Lead – Spend Management

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October 16

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Motive

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Transport • Artificial Intelligence • Enterprise

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

1001 - 5000 employees

🚗 Transport

🤖 Artificial Intelligence

🏢 Enterprise

📋 Description

• Develop and execute go-to-market (GTM) plans for Motive Card and future Spend Management solutions, ensuring alignment with company objectives and revenue targets. • Quarterback product launches by leading cross-functional teams. • Define positioning, messaging, and value propositions that resonate with key audiences, differentiating Motive in a competitive landscape. • Determine the right target audiences and the most effective ways to reach them to accelerate new logo and expansion sales motions. • Build a deep understanding of industry trends, pain points, and buyer personas. • Leverage data and customer insights to refine messaging, product, partnership, and promotional strategies. • Develop thought leadership that makes Motive a perceived leader in the payments space and use this to generate content, sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive Card. • Monitor the market for key trends and work with the industry experts to ensure effective ongoing relevance in the market. • Act as the voice of the customer within the organization, ensuring that product development aligns with market needs. • Drive improvements to ensure we are continually evolving GTM processes to optimal.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred. • 7-10 years of experience in product marketing or marketing. • Previous experience in Fintech or Payments product marketing. • Passion for customer centric-thinking and strong ability to translate complex technical features into clear, compelling customer benefits. • Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products. • Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner. • Experience working with executive leadership and cross-functional teams. • Ability to manage multiple projects and priorities while maintaining a strategic perspective. • Thrives in a fast-paced, ambiguous environment. • Agile and able to adapt quickly to shifting market dynamics and organizational priorities.

🏖️ Benefits

• Health, pharmacy, optical and dental care benefits • Paid time off • Sick time off • Short term and long term disability coverage • Life insurance • 401k contribution