Senior Marketing Operations Manager, Platform

September 10

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Motive

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Transport • Artificial Intelligence • Enterprise

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

1001 - 5000 employees

🚗 Transport

🤖 Artificial Intelligence

🏢 Enterprise

📋 Description

• Own roadmap and development of AI functionalities for Motive’s marketing team • Partner with marketing teams to develop AI driven processes to drive team efficiencies and quality of content • Enable marketing managers on central AI tools; Establish standard operating procedures for team members to ensure secure data use, quality outputs • Work with GTM ops and marketing teams to develop requirements for standalone AI tools to develop AI components of martech stack • Administer, optimize, and document the marketing technology stack (e.g., CRM, automation platforms) • Coordinate and oversee integrations between martech platforms and broader business systems, ensuring data consistency and security across teams • Partner with marketing stakeholders to translate business requirements into technical designs, manage the development, deployment, ongoing management of and goal attainment of marketing tools • Partner with the Marketing Ops team to deeply understand the business and our marketing opportunities and build the right tools and capabilities to address them • Serve as business owner for marketing data requirements • Establish data structure, access, and business requirements in partnership with IT, data quality, and compliance teams to drive marketing initiatives • Lead change management and communication for updates to marketing data architecture or martech capabilities, ensuring clear documentation and stakeholder alignment

🎯 Requirements

• Minimum 4 years of hands on experience developing and managing a marketing technical stack and database • Minimum 1 years of hands-on professional use of AI platforms such as Gemini, ChatGPT, Claude etc. (2 years preferred) • Practical application development experience with AI platforms is a plus • Strong platform management experience with a product management mindset • Excellent first principles problem solving skills • Cross-functional experience driving system changes • Past hands-on expertise managing and developing in Motive’s main GTM stack: Salesforce, 6sense, Marketo, Snowflake, Tableau • Some SQL experience necessary • Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

🏖️ Benefits

• health, pharmacy, optical and dental care benefits • paid time off • sick time off • short term and long term disability coverage • life insurance • 401k contribution (subject to eligibility requirements) • restricted stock units (may be included for certain roles)