Performance Marketing Specialist Intern

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Abhyaz

51 - 200 employees

Founded 2020

📚 Education

🌍 Social Impact

🏢 Enterprise

Education • Social Impact • Enterprise

Abhyaz is a women's cooperative enterprise initiative that empowers individuals, institutions, and enterprises through comprehensive solutions for business intelligence, talent management, and manufacturing training. By offering high-quality services and supporting women entrepreneurs, Abhyaz aims to deliver exceptional value while contributing to a greater social cause.

📋 Description

• Plan, create, and execute Meta (Facebook & Instagram) advertising campaigns • Set up and manage advertising campaigns using Meta Ads Manager • Perform audience research, segmentation, and targeting for different campaigns • Assist in budget planning, allocation, and campaign optimization • Conduct A/B testing on ad creatives, audiences, and campaign strategies • Monitor campaign performance and analyze key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversions • Optimize campaigns to improve lead quality and maximize return on investment (ROI) • Coordinate with the content and design teams to develop high-performing ad creatives • Prepare campaign performance reports and present actionable insights • Stay updated with Meta Ads platform features, advertising trends, and best practices

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • 1 to 3 years of experience in Performance Marketing, with hands-on experience in Meta (Facebook & Instagram) Ads • Strong verbal and written communication skills • Good analytical and problem-solving skills • Hands-on experience with Meta Ads Manager and campaign optimization • Knowledge of audience targeting, campaign objectives, budget management, and performance metrics (CTR, CPC, CPM, CPA, ROAS) • Experience in A/B testing and campaign performance analysis • Proficiency in MS Excel or Google Sheets for campaign reporting • Ability to interpret campaign data and provide actionable insights • Need adequate resources (Laptop/Desktop with a good Wi-Fi connection)

🏖️ Benefits

• Learn On-Demand SaaS Tools: Gain hands-on experience with industry-standard tools like Moodle and Zoho One, enhancing your tech skills. • Out-of-the-Box Work: Engage in innovative projects that go beyond your primary job role, broadening your skill set. • Remote Opportunities: Enjoy the flexibility of working from anywhere, making it convenient to balance other commitments. • Diverse Project Experience: Work on internal projects as well as real client assignments, providing a well-rounded professional experience. • Online Portfolio Building: Develop a strong online portfolio showcasing your work, which can be invaluable for future job applications. • Flexible Timing: Benefit from flexible working hours, allowing you to manage your time effectively and maintain a healthy work-life balance.

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