VP of Subscription, Retention – CX

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🕒 April 4

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Freebird

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛒 Retail

🔧 Hardware

Beauty • Retail • Hardware

Freebird is a company that specializes in creating innovative electric shavers, primarily for head shaving. Their flagship product, the FlexSeries®, is designed to provide a smooth and comfortable shaving experience specifically for bald and balding individuals. The company offers various kits and accessories, including pre-shave oils and post-shave lotions, to enhance the shaving process. Freebird is dedicated to improving the head shaving experience with products that are water-resistant, efficient, and gentle on the skin. They market their products with benefits such as fast shaving times, smooth results, and a reduction in irritation.

📋 Description

• Own and scale Freebird’s post-purchase experience to maximize subscriber lifetime value. • Reduce churn and extend subscriber tenure • Improve reactivation and win-back performance • Increase lifetime value per subscriber • Improve cancellation save rate through lifecycle and CX improvements • Map the full journey from first purchase to long-term subscription • Identify key churn and disengagement moments • Improve onboarding, product usage, replenishment, and renewal flows • Increase engagement leading into renewal moments • Improve cancellation flows to reduce unnecessary churn • Increase AOV and orders per subscriber • Improve cross-sell and upsell performance • Scale what works and continuously improve systems • Launch loyalty or membership programs • Deliver insights that inform product, growth, and merchandising

🎯 Requirements

• Experience leading retention or lifecycle strategy in a DTC subscription business with 300K+ subscribers • Deep understanding of retention curves, churn drivers, and LTV modeling • Experience improving save rates, win-back performance, and subscriber tenure • Strong experimentation mindset across lifecycle and CX • Experience leading retention and lifecycle teams, with exposure to customer support (CX a plus) • Ability to connect customer behavior to business outcomes • You should: • Think in retention curves, churn moments, and cohort LTV • Focus on subscriber economics, not just campaigns • Be equally strong in strategy and execution • Operate with ownership of the subscriber business

🏖️ Benefits

• Remote-first and flexible • Competitive compensation with performance bonus • Medical, dental, and vision insurance • 401(k) with company match • Unlimited PTO