Senior Performance Media Buyer

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Nasoft.eg

11 - 50 employees

Founded 2025

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

<Nasoft. eg> Nasoft. eg is an Egypt-based HR and recruitment services provider specializing in IT/technology hiring, executive and senior-level recruitment, payroll outsourcing, HR consulting, and employer-hosting services. The company offers tailored hiring solutions, continuous client support, and leverages digital and technical expertise to deliver efficient, cost-effective staffing and talent management services for businesses.

📋 Description

• Plan, launch, manage, and optimize paid media campaigns across **Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads**. • Manage monthly advertising budgets exceeding **SAR 100,000**, ensuring maximum campaign performance and profitability. • Monitor, analyze, and optimize campaign performance using key KPIs, including **ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue**. • Develop data-driven media strategies, conduct A/B testing, and continuously optimize audiences, creatives, bidding strategies, and landing pages. • Collaborate with creative and content teams to improve campaign results and deliver actionable insights to clients through regular performance reports and recommendations. • Stay up to date with industry trends, platform updates, and emerging advertising opportunities.

🎯 Requirements

• 6+ years of hands-on experience in Performance Marketing / Media Buying. • Hands-on experience in the Saudi market is a M**ust.** • Experience managing performance campaigns for E-commerce brands using** Salla, Zid, or WordPress **CMS platforms. • Proven experience managing **high monthly advertising budgets (SAR 100K+ or equivalent)** across **Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads**. • Strong expertise in campaign optimization and performance analysis, with a proven ability to improve **ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue**. • Solid understanding of **Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), conversion tracking, attribution, and audience segmentation**. • Strong analytical mindset with the ability to translate data into actionable growth strategies. • Excellent client-facing, presentation, and communication skills with experience managing multiple client accounts.

🏖️ Benefits

• Job Type: Full-time • Work Model: Remote • Working Days: Sunday – Thursday • Days Off: Friday & Saturday • Working Hours: 9:00 AM – 5:00 PM

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