Senior Marketing Associate

Job not on LinkedIn

🕒 5 days ago

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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National Conference of Bar Examiners

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1931

📚 Education

📋 Compliance

🤝 Non-profit

Education • Compliance • Non-profit

The National Conference of Bar Examiners is a not-for-profit corporation established in 1931 that specializes in the development of licensing tests for bar admission and provides character and fitness investigation services. It offers testing, research, and educational services to jurisdictions, and acts as a national clearinghouse for information on bar examinations and admissions. The organization is dedicated to promoting fairness, integrity, and best practices in the legal profession's admission process, working towards a competent, ethical, and diverse legal community. Additionally, the NCBE provides study aids and informational resources about bar admission requirements and exam services.

📋 Description

• Supports the execution and optimization of digital marketing strategies across NCBE’s web, email, social media, and paid channels, ensuring campaigns align with organizational goals, audience needs, and brand standards. • Develops, edits, and manages marketing content across formats, including email campaigns, web copy, social media content, digital advertising assets, sponsorship materials, and promotional campaigns. • Builds, tests, and deploys email marketing, audience nurture, and marketing automation campaigns using HubSpot (or similar platforms), including audience segmentation, workflow management, list maintenance, and A/B testing. • Supports product marketing and audience engagement initiatives across the user lifecycle, helping strengthen awareness, adoption, retention, and conversion. • Assists in the execution and optimization of organic and paid digital marketing campaigns designed to increase audience growth, visibility, engagement, and measurable outcomes. • Monitors and analyzes campaign performance across channels, including email metrics, web traffic, social engagement, lead generation, and conversion data, and contributes recommendations for ongoing optimization and growth. • Maintains marketing assets, workflows, campaign tracking, and reporting within HubSpot and related platforms, ensuring data accuracy and operational effectiveness. • Contributes to content calendars, editorial planning, and campaign strategy discussions, helping identify opportunities for audience development, sponsorship visibility, and expanded digital engagement. • Engages with NCBE’s online community by monitoring inquiries, comments, and audience interactions and escalating issues as appropriate. • Collaborates cross-functionally to support integrated campaigns, product launches, conferences, webinars, and broader organizational initiatives.

🎯 Requirements

• Bachelor’s degree in marketing, communications, digital media, business, or a related field, or equivalent professional experience. • 5+ years of experience in digital marketing, product marketing, audience engagement, communications, or related fields required. • Experience developing and executing integrated digital marketing campaigns across email, web, social media, and paid channels. • Experience using marketing automation and CRM platforms such as HubSpot, including email campaign deployment, audience segmentation, workflow automation, lead nurturing, and performance tracking. • Familiarity with digital advertising strategy, audience growth initiatives, lifecycle marketing, and conversion-focused campaign development. • Experience monitoring and analyzing campaign performance metrics, including engagement, conversion, audience growth, lead generation, and web analytics, with the ability to translate insights into actionable recommendations. • Ability to identify audience trends, user behaviors, and opportunities to improve campaign performance, engagement, and user experience. • Excellent written and verbal communication skills, with the ability to create and edit clear, audience-focused content across channels. • Strong organizational and project management skills, with the ability to manage multiple priorities, drive projects forward, and meet deadlines in a fast-paced environment. • Strong attention to detail and commitment to accuracy, consistency, and brand alignment. • Ability to collaborate effectively across teams and contribute both strategically and tactically within cross-functional initiatives. • Demonstrated interest in emerging digital marketing tools, trends, audience engagement strategies, and marketing best practices. • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, Teams) required.

🏖️ Benefits

• competitive salaries • comprehensive benefits • flexible scheduling • professional development opportunities