Account-Based Marketing Manager

🔥 34 minutes ago

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Ncontracts

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

☁️ SaaS

📋 Compliance

🏦 Banking

💰 Private Equity Round - Ncontracts on 2015-05

SaaS • Compliance • Banking

Ncontracts is a provider of integrated risk and compliance management software and services focused on financial institutions. Their SaaS platform offers enterprise risk management, compliance management (including AI-powered regulatory research and complaint categorization), vendor/third‑party risk management, audit and findings management, business continuity, cybersecurity assessments, and lending compliance (CRA, HMDA, 1071). Ncontracts serves banks, credit unions, mortgage lenders, fintechs and wealth managers, combining attorney-created knowledge bases, AI tools, and implementation/support services to help institutions manage regulatory obligations and third‑party risk.

📋 Description

• Manage the 6sense Ecosystem: Serve as the day-to-day administrator of 6sense—maintaining the keyword universe, updating buying stage configurations, and monitoring predictive scoring models. • Target Account List Management: Build and update dynamic target account lists by combining internal ICP criteria with 6sense intent, firmographic, and technographic filters. • Data Activation & Orchestration: Ensure target account segments sync properly from 6sense downstream to Salesforce for BDR visibility and to LinkedIn Campaign Manager for digital ad cover. • Signal-to-Action Alerts: Set up and maintain automated alerts (such as Slack notifications or CRM dashboard triggers) to notify BDRs the moment a target account spikes in intent. • Build Automated Workflows: Utilize modern GTM tools (like Clay) to build repeatable workflows that automate account enrichment and assist with multi-channel campaign personalization. • Deploy Multi-Channel ABM Plays: Design and execute multi-touch ABM campaigns tailored to target segments, utilizing display advertising, LinkedIn, direct gifting, and personalized landing pages. • Execute Stage-Based Marketing: Deliver targeted content mapped directly to the buyer's journey—serving thought leadership to accounts in the Awareness stage and competitive/ROI assets to accounts in the Decision stage. • Run Pipeline Acceleration Plays: Partner with demand generation to execute competitive takeout plays and re-engagement campaigns for stalled or high-priority opportunities. • Manage Account Gifting: Coordinate and track account-based gifting programs (via Sendoso or similar) as part of integrated outbound plays. • Optimize for Speed: Maintain an agile mindset—testing ad creative and messaging sequences, and adjusting low-performing campaign tracks based on early pipeline data. • Support Outbound Teams: Act as the go-to marketing partner for AEs and BDRs, equipping them with account intelligence and intent data insights to guide their daily prospecting. • Drive 6sense Adoption: Conduct onboarding and continuous coaching for new sales team members on how to read 6sense intent signals and execute intent-based playbooks. • Provide Account Briefings: Deliver regular campaign summaries and pre-meeting briefings to ensure sales teams are aligned on account activity before reaching out. • Track Campaign Performance: Measure and report on standard ABM velocity metrics, including account engagement rates, pipeline influence, and win rates on 6sense-driven accounts. • Maintain Program Dashboards: Keep marketing and sales dashboards updated, providing visibility into account progression, buying stage distribution, and campaign spend efficiency.

🎯 Requirements

• 2+ years of experience in B2B marketing with account-based marketing as a primary discipline. • Hands-on, daily operational experience with 6sense (or a closely comparable enterprise ABM platform like Demandbase). You must know how to build segments, configure keywords, and manage buying stages. • Experience with Data Enrichment Tools: Practical experience using Clay (or similar tools) to enrich account data and support automated outbound plays. • Execution Across Digital Channels: Proven track record running paid LinkedIn campaigns, managing display ad audiences, and orchestrating direct gifting programs (e.g., Sendoso). • Strong Sales Empathy: Experience collaborating directly with BDRs and AEs, with the ability to explain intent data clearly and encourage platform adoption. • Comfort Within the Tech Stack: Familiarity working alongside HubSpot and Salesforce to track campaign performance, route leads, and pull reports (Note: you will *not* manage the infrastructure of these platforms). • Analytical Mindset: Ability to read marketing data, track account progression, and translate platform analytics into clear performance updates for leadership. • Strong Project Management: Highly organized, detail-oriented, and comfortable managing multiple campaign deadlines simultaneously.

🏖️ Benefits

• A fun, fast-paced work environment • Responsible PTO Plan that meets or exceeds state and local medical and family leave laws • 11 paid holidays • Community and social events to keep you connected and engaged • Mental Health Benefits • Medical, Dental and Vision insurance • Company-paid Group Life Insurance, Short- and Long-Term Disability • Flexible Spending Account & Health Savings Account • Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice • Pet Insurance • 401 (k) with company match with eligibility on Day 1 of employment • 2 Paid Volunteer Time Off Days • And much more!