Demand Generation Manager

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🕒 March 31

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NetCov

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔒 Cybersecurity

🤝 B2B

💼 Consulting

💰 Private equity on 2022-11

Cybersecurity • B2B • Consulting

NetCov is a 30-year managed IT and technology services firm that delivers managed IT, cloud, cybersecurity, compliance, and AI-driven advisory services to business and mission-focused organizations. The company emphasizes people-first managed services, proactive cybersecurity (including CMMC/NIST alignment for Department of Defense contractors), cloud migrations and optimization, compliance management, and strategic IT advisory and AI integration. NetCov supports industry verticals such as AEC (architecture, engineering & construction), credit unions, finance/PE-backed companies, nonprofits/NGOs, and DoD contractors; it cites partnerships with AWS and Microsoft, has 350+ team members, and supports 50,000+ users.

📋 Description

• As a key member of the Marketing Team, responsible for building and scaling the predictable, measurable pipeline engine • Own campaign strategy, demand generation programs, and funnel performance across digital and account-based channels • Accountable for turning marketing initiatives into qualified pipeline and measurable revenue outcomes • Partner closely with the Content Marketing Manager for alignment on content strategy with campaign execution • Collaborate closely with Sales leadership to ensure marketing efforts align with revenue targets, high-value accounts, and pipeline priorities • Build and own the quarterly demand generation plan aligned to revenue targets and sales capacity • Define channel mix and budget allocation across digital and field marketing efforts • Launch and manage multi-channel campaigns including paid media, email nurture, retargeting, webinars, and event promotions • Design and execute integrated campaigns across the full funnel • Own performance across the full marketing funnel • Establish consistent operating cadence with Sales to ensure alignment

🎯 Requirements

• 5–10 years of experience in B2B demand generation, growth marketing, or digital marketing roles • Proven track record of generating measurable pipeline and improving conversion rates • Strong understanding of multi-channel campaign execution and funnel management • Experience working within marketing automation platforms (HubSpot preferred) • Experience with paid media platforms (LinkedIn, Google, Bing) • Familiarity with ABM and intent-based marketing tools (6sense, ZoomInfo, Demandbase or similar) • Strong analytical skills with the ability to interpret performance data and drive optimization • Experience collaborating cross-functionally with Sales and marketing teams • Experience in cybersecurity, cloud services, managed services, or B2B technology preferred

🏖️ Benefits

• Travel required approximately once per quarter for team meetings, events, or company initiatives